Redefining luxury as something personal & ‘post-worthy’
In 2026, luxury is no longer defined solely by value or money. According to Christoph Dueker, General Manager, Anantara Kalutara Resort & Avani Kalutara Resort, the essence of luxury travel has shifted toward thoughtful personalisation. He notes, “Luxury is personal. A great hotel employs a great host who can identify a guest’s needs whether it is catering to the needs of business travellers, families, ensuring that the kids are taken care of and making sure the food is delicious.”
But there is a new digital dimension to this personalised service. In an age where experiences are shared instantly with the world, the aesthetic of a destination is paramount. “Many of our luxury travellers need to make sure it looks good, especially in the background,” Dueker explains. Properties like Anantara and Avani Kalutara are leaning into this by offering world-class architecture and gorgeous angles designed to frame the perfect Instagram story.
Impact of global travel dynamics on Sri Lanka
While global disruptions often disturb the travel industry, they frequently create opportunities for regional gems.
Frederik Van Den Borre, General Manager, Anantara Peace Haven Tangalle Resort highlights that current shifts in travel patterns, including those impacted by the Middle East scenario have catalysed a demand for short-haul, safe, and very accessible destinations like Sri Lanka for Indian travellers.
For the Indian market, Sri Lanka fits perfectly. Borre said, “With Anantara Peace Haven Tangalle Resort located just a three-hour drive from the international airport, the property offers a tropical escape.”
Wim N.M. Fagel, General Manager, NH Bentota Ceysands Resort & NH Collection Colombo noted “The current situation in the UAE has significantly impacted the hospitality industry, with fluctuations in tourism demand, changes in travel restrictions, and evolving guest preferences shaping how hotels operate and market themselves.”
Strategy for Indian inbound
The Indian traveller is unique in their requirements, particularly regarding family dynamics and culinary expectations. The Sri Lankan hospitality sector has pivoted gracefully to meet these needs.
“Indian travellers are one of our most important segments,” Dueker emphasised. To cater to them, our properties have integrated Indian chefs who can translate beautiful Sri Lankan cuisine onto an Indian palette, with a heavy emphasis on high-quality vegetarian options. “Furthermore, to cater multi-generational travellers where brothers and sisters bring their Mama and Papa along with grandkids to travel, we coordinate the logistics with care. We have beautiful villas, we have suites that have gorgeous connecting rooms on the same floor where the family comes together and has a really good time,” he added.
Minor Hotels 2026 strategy for Sri Lanka is about showcasing the island’s multifaceted soul. Rajindra Daniel, Area Director of Sales, Minor Hotels, Sri Lanka is adamant that Sri Lanka is more than just a beach destination. “Sri Lanka has so much culture. India is a growth engine for us, and we are seeing a high demand from high-spending, luxury segments,” he said. The growth is being driven by two major pillars: holistic wellness and destination weddings.
Modern travellers are moving away from buzz and energy toward secluded, undiscovered destinations. Borre noted a surge in demand for holistic experiences. He said, “We cater to the demand with our traditional massage and Balinese wellness treatments. Guests can also choose to enrol in a seven-day Ayurveda spa journey where we personalise the entire experience from the treatments to diet, movement, yoga, and to guest needs to give them the maximum effect and relaxation and comfort throughout the entire stay.”
The unique geography of Sri Lanka where one can see the sun rise over a lagoon and set over the ocean makes it a magical venue for Indian weddings. Dueker said, “We have an oceanfront view with beautiful sunsets and lagoon with the beautiful sunrises. So, guests can stroll, as they wake up in the morning through our beautiful tropical gardens. It is an experience in itself. We leverage this unique location for weddings. We offer a multitude of locations where we can create magical venues for the various events taking place in a typical Indian wedding.”
The 2026 Outlook
Daniel revealed that following a strong 2025 which saw over 500,000 Indian tourists, the first quarter of 2026 has already crossed 120,000 arrivals. He said, “The strategy moving forward is one of deep integration. Through Global Sales Offices (GSOs), we are seeking long-term, strategic partnerships rather than short-term gains.”
Fagel added, “Our resort is like a hidden gem waiting to be discovered, offering a unique blend of luxury and tranquillity that creates an unforgettable experience for our guests.” To strengthen Sri Lanka’s appeal to both leisure and business travellers, we are focusing on promoting the country’s diverse attractions, including its pristine beaches, rich cultural heritage, and vibrant culinary scene. Additionally, we are collaborating with local businesses and tourism authorities to develop tailored experiences and packages that cater to the specific needs and interests of different traveller segments, he added.
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