Under the terms of the MOU, STB and MakeMyTrip are set to embark on joint activations and campaigns throughout 2024, designed to amplify inbound travel to Singapore. Using MakeMyTrip’s extensive market understanding and insights, STB aims to curate bespoke travel holiday packages tailored to the preferences of Indian consumers, thereby enhancing their experience of the vibrant city-state. India stands as one of the top five markets for Singapore tourism, with over 1 million Indian visitors welcomed in 2023 alone. With direct flight connections from 17 cities across India, Singapore offers unparalleled accessibility to Indian travellers. Moreover, its diverse array of attractions and experiences cater to a wide spectrum of preferences, making it an appealing destination for Indian tourists.
Melissa Ow, Chief Executive of the Singapore Tourism Board, expressed enthusiasm about the collaboration, stating, “We are delighted to commence this journey with MakeMyTrip under our first-ever MOU with an online travel platform in India. Through this partnership, we aim to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal for various segments of Indian visitors.”
Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip emphasized Singapore’s growing popularity among Indian travellers. “Singapore was one of the top three searched international destinations on our platform last year, advancing from fifth place in 2022,” Magow noted. “The widespread interest in this destination from across India underscores its appeal. With ongoing initiatives to refresh its offerings and amenities tailored to Indian preferences, Singapore holds significant potential to capture the continued interest of more Indian travellers. We are excited to team up with STB and showcase Singapore’s allure to Indian travellers.”As the tourism landscape continues to evolve, this collaborative effort between STB and MakeMyTrip is poised to elevate Singapore’s status as a premier destination for Indian travellers, offering an enriching and unforgettable experience for visitors from the subcontinent.
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