The Saudi Tourism Authority (STA) is also working towards streamlining processes to support event planners and build long-term partnerships with the trade.
Jeddah and Dammam are the rising stars of the MICE scene. Jeddah with its picturesque coastline and bustling commercial districts, provides a dynamic setting to suit different events, conferences and bleisure activities. The King Abdullah International Convention Center in Jeddah is a modern complex located near the airport.
As a prominent economic and industrial hub in the Eastern Province, Dammam is also making strides in the MICE sector. With strategic location and burgeoning infrastructure, it’s promising for MICE operators. The King Abdulaziz Center for World Culture (Ithra) – Dammam, is a state-of-the-art convention centre redefining the corporate experience. It has diverse spaces and multifunctional venues designed to host conferences, meetings, and workshops that inspire and engage.
As a prominent economic and industrial hub in the Eastern Province, Dammam is also making strides in the MICE sector. With strategic location and burgeoning infrastructure, it’s promising for MICE operators. The King Abdulaziz Center for World Culture (Ithra) – Dammam, is a state-of-the-art convention centre redefining the corporate experience. It has diverse spaces and multifunctional venues designed to host conferences, meetings, and workshops that inspire and engage.
Riyadh, the capital, is expanding its hospitality infrastructure, aiming to double the number of hotel rooms by 2030. Riyadh has top-notch event spaces like the Riyadh International Convention & Exhibition Center and the King Fahd Cultural Center, perfect for massive conferences and exhibitions. The King Salman International Airport is also getting a makeover to become a major hub and aims to handle 120 million passengers within seven years.

Travelling to Saudi is easier than ever. Various visa options are available to facilitate travel for travellers holding valid and utilized UK, US, or Schengen visas, complete with a stamp proof of entry from the issuing country. Those who do not qualify for a Visa on Arrival (VoA) or an e-visa can conveniently apply through 10 Tasheer Centres strategically located across India. These centers provide comprehensive assistance and streamline the visa application process, ensuring a smooth and hassle-free experience for all applicants.
Saudi cities also offer a unique blend of entertainment of business and leisure activities.The vibrant entertainment scene of Riyadh, the thrill of the F1 Races, the pulsating energy of the MDL Beast Music Festival, and the cultural richness of events like Riyadh Season and AlUla Moments, there is an array of activities to unwind and entertain.
As Saudi strategically plan to reach its Vision 2030, it’s an opportunity for Indian MICE operators and corporate to be a part of the growth story and create unforgettable experiences for the attendees.
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