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    ALL Accor+ Explorer celebrates its first year as its hotel network expands to 30 countries

    ALL Accor+ Explorer celebrates its first year as its hotel network expands to 30 countries

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    Apeejay Surrendra Park Hotels signs HMA for Zone Connect by The Park Bharatpur

    Centara Grand Lagoon Maldives has been recognised as the Best Luxury Resort at the AHA Asian Awards 2026, adding another accolade to the resort’s growing list of industry achievements.

    Centara Grand Lagoon named Best Luxury Resort at AHA Asian Awards 2026

    The Postcard Hotel wins 12 honours at World Travel Awards 2026

    The Postcard Hotel wins 12 honours at World Travel Awards 2026

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    Sun Siyam achieves Green Globe Certification across all five Maldives resorts

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    Ethiopian Airlines starts new service to Nacala and resumes flights to Durban

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    Sandringham Private Game Reserve welcomes its first guests

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    Love journeys: Dreamy international escapes for Indian couples

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Saudi: The Next MICE Hotspot for Indian Operators

Saudi Arabia is emerging as a prime destination for MICE events, offering modern facilities and world-class hospitality elevated by its rich culture. The MICE scene in Saudi presents an exciting opportunity for event planners and corporates to organise events of every scale. According to Mordor Intelligence, the Saudi MICE market is expected to grow from USD 2.59 billion in 2024 to USD 5.37 billion by 2029. Efforts are underway to develop new airports, roads, hotels and convention centres to match the rapid growth.

Pallavi Sharma by Pallavi Sharma
July 11, 2024
in Destination Window

The Saudi Tourism Authority (STA) is also working towards streamlining processes to support event planners and build long-term partnerships with the trade.

Jeddah and Dammam are the rising stars of the MICE scene. Jeddah with its picturesque coastline and bustling commercial districts, provides a dynamic setting to suit different events, conferences and bleisure activities. The King Abdullah International Convention Center in Jeddah is a modern complex located near the airport.

As a prominent economic and industrial hub in the Eastern Province, Dammam is also making strides in the MICE sector. With strategic location and burgeoning infrastructure, it’s promising for MICE operators. The King Abdulaziz Center for World Culture (Ithra) – Dammam, is a state-of-the-art convention centre redefining the corporate experience. It has diverse spaces and multifunctional venues designed to host conferences, meetings, and workshops that inspire and engage.

As a prominent economic and industrial hub in the Eastern Province, Dammam is also making strides in the MICE sector. With strategic location and burgeoning infrastructure, it’s promising for MICE operators. The King Abdulaziz Center for World Culture (Ithra) – Dammam, is a state-of-the-art convention centre redefining the corporate experience. It has diverse spaces and multifunctional venues designed to host conferences, meetings, and workshops that inspire and engage.

Riyadh, the capital, is expanding its hospitality infrastructure, aiming to double the number of hotel rooms by 2030. Riyadh has top-notch event spaces like the Riyadh International Convention & Exhibition Center and the King Fahd Cultural Center, perfect for massive conferences and exhibitions. The King Salman International Airport is also getting a makeover to become a major hub and aims to handle 120 million passengers within seven years.

A view of Riyadh Boulevard’s giant LED ball

Travelling to Saudi is easier than ever. Various visa options are available to facilitate travel for travellers holding valid and utilized UK, US, or Schengen visas, complete with a stamp proof of entry from the issuing country. Those who do not qualify for a Visa on Arrival (VoA) or an e-visa can conveniently apply through 10 Tasheer Centres strategically located across India. These centers provide comprehensive assistance and streamline the visa application process, ensuring a smooth and hassle-free experience for all applicants.

Saudi cities also offer a unique blend of entertainment of business and leisure activities.The vibrant entertainment scene of Riyadh, the thrill of the F1 Races, the pulsating energy of the MDL Beast Music Festival, and the cultural richness of events like Riyadh Season and AlUla Moments, there is an array of activities to unwind and entertain.

As Saudi strategically plan to reach its Vision 2030, it’s an opportunity for Indian MICE operators and corporate to be a part of the growth story and create unforgettable experiences for the attendees.

 

 

 

 

 

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