By Suhani Mehra
Saraca Hotels has carved a niche in the hospitality industry. What was the vision behind launching the brand, and how has the journey evolved so far?
Brand ‘Saraca Hotels and Resorts’ was launched in January 2024 with a vision to offer guests looking for a harmony of cultural heritage and experiential luxury hospitality. We have been in forefront of safeguarding the legacy and character of each location through our iconic properties in ‘Saraca Collection’. Few of our hotels were managed by Lebua Hotels & Resorts until December 2023, the journey has been both challenging & exciting to re-brand & present these iconic hotels gain to our loyal guests & patrons at Lucknow, Jim Corbett & Goa. We are proud to offer ‘heritage excellence’ with ‘immersive experiences and adventures’ through bouquet of tailored experiences exclusive to ‘Saraca Collection’ starting from welcome at the property, room amenities, food & beverage, cultural, wellness rituals, intimate weddings and lifestyle events.
In an era where travellers seek unique and immersive experiences, how does Saraca Hotels differentiate itself from competitors?
At Saraca Hotels and Resorts, we offer guests tailored experiences to embrace the destination through local art & culture, cuisines, sustainable practices at our properties. Each hotel & resort offer distinctive design reflecting the location with use of local craft & culture integrating with modern day luxury. We focus on creating be-spoke experiences starting from pre-arrival to post check out, focus of understanding the specific needs of guests with unique personalised offers for their comfort and engagement. It has helped us to retain more than 60 % of repeat guests across our locations.
What steps is Saraca Hotels taking to integrate sustainable practices across its properties?
At Saraca Hotels & Resorts, we take pride in sustainable practices, eco- friendly hospitality without compromising guest comfort and luxury. We are consciously transitioning into renewable energy sources, especially solar to promote clear energy alternatives. From locally produced food in our organic farms to waste management measures, eco-friendly toiletries, plastic free initiatives to sustainable building materials for construction and renovations has impacted in minimizing environmental impact. The management has been investing energy efficient technologies, water saving and recycling measures. Properties have been designed with sustainability in mind incorporating passive cooling, natural ventilation, energy-efficient materials with rainwater harvesting systems integrating with the architecture. We actively engage guests in sustainability initiatives by offering options to reduce energy and water use, such as towel and linen reuse programs, as well as promoting awareness about the hotel’s environmental efforts.
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