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    Lemon Tree Hotels debuts in Ajmer with Keys Lite by Lemon Tree Hotels

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    Kutani Bagh Sariska emerges as leading wildlife retreat in Rajasthan

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    Tivoli Hospitality announces the launch of 125-key Midori by Tivoli in Sohna

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    The most luxurious stays you can book in Ras Al Khaimah

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    Discover Sustainable Türkiye: Where every journey leaves a lighter footprint

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    Rail Europe adds Swiss mountain excursions to its trade offering 

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    AlUla Development Company begins work on NUMAJ hotel project

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    Lemon Tree Hotels debuts in Ajmer with Keys Lite by Lemon Tree Hotels

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    Kutani Bagh Sariska emerges as leading wildlife retreat in Rajasthan

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    Tivoli Hospitality announces the launch of 125-key Midori by Tivoli in Sohna

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    Discover Sustainable Türkiye: Where every journey leaves a lighter footprint

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    Rail Europe adds Swiss mountain excursions to its trade offering 

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    AlUla Development Company begins work on NUMAJ hotel project

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    Tourism demand to Türkiye remains to be at top

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    Taiwan unveils Taiwan Lantern Festival in Chiayi

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Ritu Varma: Shaped by Journeys, guided by Purpose

This Women’s Day, we celebrate the inspiring journey of a woman who has carved her own path in the travel industry, staying deeply rooted in her values. From embracing new professional milestones to crossing paths with industry legends, her story is a testament of her resilience, curiosity and unwavering dedication. Ritu Varma, Country Manager, India for VisitBritain, shares more about her journey with BOTT.

Pallavi Sharma by Pallavi Sharma
March 18, 2026
in Mumbai Diaries

Shreya Shimpi

Looking back on your journey so far, what inspired you to enter the travel industry, and how has it shaped you as a professional?

Travel has been woven into my family’s professional journey for two generations, in one form or another. It has broadened my horizons, allowing me to cross paths with industry legends and learn directly from their experiences. As they say, travel is the greatest teacher- and I’ve been fortunate to be shaped by its lessons throughout my career.

Reflecting on 2025, what would you say were the three highlights of the year for you—personally or professionally?

2025 has been an exciting and meaningful year. Professionally, stepping into my role at VisitBritain has been the biggest highlight-a journey I truly cherish. On a personal level, I continue to feel deeply blessed to have an incredibly supportive family, something that remains a constant in my life. Finally, my first trip to the UK will always hold a special place in my heart.

If you could pick one dream destination to visit in 2026, where would it be, and why does it captivate you?

My own country has been on my wish list for a long time, so I am eager to explore more of India this year and experience its magic. Internationally, I would love to learn more about the UK.

What advice would you give to young professionals in the travel trade who aspire to reach the heights of success you’ve achieved?

Stay curious, stay resilient, and don’t rush the journey. The travel trade is built on relationships, trust, and long-term thinking, so invest time in learning the business from the ground up. Most importantly, remember that success in this industry isn’t just about individual growth; it’s about creating value for partners, destinations, and people along the way.

Could you tell us a bit about your family and share one cherished childhood memory that still makes you smile?

I come from a joint family, so I have always loved being surrounded by people. Today, my world revolves around my babies-one human child, 2 dogs and 3 cats – so I proudly call myself a mother of 6!

QUICK SHOTS

Your Birthday / Sun Sign – June 13 / Gemini

  • Mountains or Beaches – Mountains- because they speak so much about resilience and strength.
  • Favourite Holiday Destination – It will always be India. 
  • Best travel hack – I love rolling my clothes for packing, as it gives more space and I always have power bank for back up.
  • Window/ Aisle seat – Window
  • Favourite Cuisine – Indian Chinese
  •  Favourite Quote – It’s the journey that makes stories. Achievement is just one of the stories.
  • Hobbies – Love spending time with my furry babies, cooking and doing a lot of DIY on home décor.
  • Travel souvenirs – love them or leave them – Love them! I always bring back something that reminds me of my trip, and has a story to tell.
  • Best advice for a first-time traveller – Just don’t have too many expectations, take the place to what it is and beyond the social media lenses.

 

 

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