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Preferred Hotels & Resorts welcomes The Londoner to its Legend Collection

September 26, 2019

Preferred Hotels &; Resorts, the world’s largest independent hotel brand representing more than 750 hotels, resorts, and residences across 85 countries, is pleased to welcome The Londoner as the newest experience within the brand’s esteemed Legend Collection. With The Londoner set to launch in spring 2020 as the UK’s most anticipated opening of the year, this new partnership demonstrates the company’s commitment to welcoming independent hotels that go beyond well-appointed guestrooms and best-in-class facilities by offering one-of-a-kind, immersive experiences that are reflective of local culture.

Located in the heart of London’s West End in the world-famous Leicester Square, The Londoner is
set to create a new standard for contemporary luxury hotels due to its reflection of life in the city,
green building credentials, commitment to sustainability, and its appreciation for local culture, all of
which are demonstrated through the hotel’s architecture and interior design, food and beverage
outlets, deluxe facilities, and guest services. Home to 350 guestrooms and 35 suites, each with
unique views of the cityscape, The Londoner will offer a layered, multi-dimensional experience
through its prime location, curated private and public spaces, rooftop bar, and expansive meetings
and events space, which includes a state-of-the-art 6,092-square-foot pillarless ballroom that
accommodates up to 864 guests and can be divided into two sections. Boutique in feeling yet
staggering in scale, The Londoner will extend six levels below ground, serving as one of the deepest
buildings in the world. Secluded and unique, the underground space will offer guests a luxury
subterranean spa experience and two private screening rooms.
“London has long been a favoured destination for travellers thanks to its iconic landmarks,
trendsetting culinary scene, and vibrant culture,” said Lindsey Ueberroth, CEO of Preferred Hotels &;
Resorts. “The city’s travel and tourism sector is forecaste to continue on a strong growth trajectory,
and we’re thrilled to continue catering to this growing demand by thoughtfully expanding our brand footprint in the ever-important destination for both leisure and corporate travellers. We are
honoured to welcome The Londoner to the Preferred Hotels &; Resorts global family and look
forward to a long and successful partnership powered by a shared belief in genuine, independent
travel.”
“We are delighted that The Londoner will join Preferred Hotels &; Resorts’ prestigious
Legend Collection. This highly credible strategic partnership will enable our guests and partners to
benefit from a wide range of best-in-class global product offerings including access to the latest
technology and a global network of travel sales and meetings and events experts,” said Inderneel
Singh, Director of Edwardian Hotels London, which owns and operates The Londoner. “This
collaboration is set to enhance the experiences of all who stay with us and work with us.”
Through this strategic partnership, guests of The Londoner will be eligible to enrol in I Prefer Hotel
Rewards, which extends points redeemable for cash-value Reward Certificates, elite status, and
special benefits such as complimentary internet to members upon every stay at more than 700
participating Preferred Hotels &; Resorts locations worldwide. The Londoner will be bookable via
PreferredHotels.com starting October 2019.

 

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Priyanka Saxena Ray

Priyanka Saxena Ray

Priyanka Saxena Ray has over 15 years of experience in Travel Trade Writing and Reporting. An IIMC Graduate, she has launched more than 10 magazines of varied nature over the last decade. The publications have been both B2B and B2C in nature covering a wide spectrum of topics related to Travel, Tourism, Hospitality, F&B, CSR, Start-ups and more. Widely travelled, Priyanka has a deep understanding of the travel sector and specialises in generating original content, which is mostly interview based.

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Travel is that one elixir that keeps the person going, economy may boom or dip, recessions may come and go. For pleasure or for work – travelling is an essential part of everyone’s life and the industry that works diligently to keep the process of travel smooth is called Travel Trade. The back-end staff of an airline, hospitality officials, travel agents, tour operators, cruise operators, various state tourism boards – both domestic as well as international and many other branches...
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