With overtourism impacting many parts of Europe, travellers have already explored much of East, South and West Europe. Add to this the reality of climate change, where summer temperatures in these regions now often touch 40°C, and the appeal of cooler, pristine northern landscapes becomes obvious. Northern Europe is fast emerging as the perfect escape—refreshing, scenic, and still relatively uncrowded.
Scandinavia itself comprises three kingdoms—Norway, Sweden and Denmark—each offering distinctive natural and cultural richness. However, it is important to note the broader definition of the Nordic countries, which also includes Finland, Iceland, and associated territories such as Greenland, the Faroe Islands and Åland. Together, they represent some of the most aspirational bucket-list destinations in the world today.
Social media and influencers have further accelerated interest, showcasing magical experiences such as the Northern Lights (September to mid-April), the midnight sun (June to August), reindeer and husky sledding, snowmobile adventures, Arctic wildlife encounters, and skiing from December through April. Unique attractions include Norway’s king crabs, deep fjords and dramatic mountains, the Lofoten Islands’ white-sand beaches, Finland’s Santa Claus celebrations and glass igloos, Iceland’s year-round whale watching, frozen sea adventures, polar icebreaker cruises, and even snow hotels operating throughout the year. Add Viking history, heritage mansions, treetop hotels, scenic rail journeys and luxury cruising along Norway’s coastline and the Baltic archipelagos, and the region becomes irresistible.
Connectivity is also improving significantly. Direct flights to Copenhagen—gateway to Greenland, Faroe Islands and Svalbard—are being introduced by airlines such as IndiGo, Air India and SAS from June 2026 from Delhi and Mumbai. Visa processes through Norway and Sweden are also becoming quicker and smoother.
The next phase of growth lies beyond capital-only itineraries. Specialist companies like Holiday Moods Adventures are empowering the travel trade to promote deeper, experiential journeys. Promoted by Arshdeep Anand and myself, Holiday Moods Adventures is a B2B Destination Strategist & Specialist (DSS), ISO 9001:2015 certified, Forbes India listed, National Geographic Adventure top-rated, and globally awarded since 1997. We are also distributors in India for cruise brands including Swan Hellenic Cruises, Havila Voyages, Viking Line and Silja Line—helping Indian travellers discover the true magic of the polar world.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
