Neeti Sharma, Director, Intrepid Marketing & Communications and All Known Marketers, shares her insights on outbound travel trends, sustainability, and Intrepid’s India strategy in an exclusive interview with BOTT.
Priyanka Saxena Ray
With evolving traveller preferences and rising competition, how does Intrepid craft distinct positioning for the international destinations and hotels you represent?
At Intrepid, we deeply understand the nuances of the Indian traveller. We customize positioning based on each brand’s core values and how they align with specific Indian segments, families, honeymooners, millennials, or luxury explorers. Through localized storytelling, cultural mapping, and content that speaks to aspiration and emotion, we help our clients build strong resonance. We also work closely with trade partners to ensure messaging is consistent across platforms. Our aim is to make every brand we represent not just visible but desirable in a cluttered market by ensuring its uniqueness is both clear and relevant to Indian audiences.
What marketing and PR strategies have proven most effective in engaging Indian trade partners and consumers for your global clients?
A balanced mix of traditional PR, digital storytelling, and strategic trade engagement has worked best. We believe in long-term relationship building through regular training webinars, destination updates, roadshows, and exclusive trade collaborations. For consumers, influencer-led campaigns, culturally relevant content, and emotion-led storytelling perform well. Curated media FAMs and social media activations help keep the destination top of mind. Consistency is key. We ensure that the client’s brand is visible and talked about year-round, not just seasonally. The goal is always to keep trade motivated and consumers inspired through creative, value-driven, and locally resonant communication.
How do you see the Indian outbound travel landscape evolving in the next 12 months, and what role will representation companies like Intrepid play in shaping that growth?
India’s outbound travel will continue its upward trajectory, led by affluent travelers from not just metros but also emerging cities. Travelers are becoming more informed, experience-driven, and wellness-conscious. There’s growing demand for immersive experiences, sustainable stays, and lesser-known destinations. Representation companies will play a critical role in navigating this shift by bridging global brands with local needs through strategic storytelling, trade education, and real-time market insights. We help brands adapt to this evolving landscape and guide them in reaching the right audience with the right message at the right time, ensuring relevance, visibility, and measurable impact.
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