BOTT Desk
The inauguration signified a notable step forward in advancing the “Dekho Apna Desh” initiative, encouraging people to explore their own country, with the incorporation of cutting-edge technology into the festivities. Bharat Parv stands as a testament to the commitment to promote and embrace the various facets of the nation’s rich heritage and traditions.
The India Tourism Development Corporation (ITDC) was associated with the nine-day celebration yet again as in previous editions. The event was managed by Ashok Events, the events vertical of ITDC. Being held at the Lawns and Gyan Path, in front of the Red Fort, Delhi, from January 23 – 31, 2024, this event stands as an integral part of the Republic Day celebrations.
Students from The Ashok Institute of Hotel Management (AIHTM) of ITDC curated and operated food stalls and cultural activities, adding a culinary dimension to the festivities. They performed the ‘Nukkad Natak’ on the theme of ‘Naari Shakti’, to educate and raise awareness about the empowerment and strength of women among the visitors.
Meanwhile, the Ministry of Tourism, Government of India also participated in FITUR, one of the important global travel exhibitions, which was held from January 24 – 28, 2024 in Madrid, Spain. with a big delegation from the Union Government, State Governments and private travel stakeholders. India’s participation in FITUR is a significant move aimed at increasing inbound tourism to pre-pandemic levels from the main identified source markets in the world.
The Incredible India pavilion at FITUR was inaugurated by HE Shri Dinesh K. Pattanaik, Ambassador of India to Spain in the presence of the Minister of Tourism, Government of Punjab, Ms Anmol Gagan Mann and other officials from the Ministry of Tourism and State Governments on 24th January. India has some aggressive promotional plans to promote India globally and major identified source markets of the world including the Latin American countries. Ministry of Tourism, Government of India is participating with a space of around 315 sq metre, which is one of the biggest pavilions at FITUR in recent years and a substantial delegation comprised of 40 plus co-exhibitors. Some of the State Governments that are marking their presence at FITUR include Punjab, Jharkhand, Tamil Nadu, Telangana, Kerala, Madhya Pradesh and Karnataka.
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