The multi-lingual Incredible India website was recently launched in international languages, such as, Arabic, Chinese and Spanish. The launch function took place at The Ashok Hotel, New Delhi. The website was launched by Mr. Prahlad Singh Patel, Hon’ble Minister of Tourism, Govt. of India in the presence of Ms. Meenakshi Sharma, Director General, Ministry of Tourism, Government of India, Ms. Rupinder Brar, Additional Director General, Ministry of Tourism, Government of India, Mr. Yogendra Tripathi, Secretary, Ministry of Tourism, Government of India, Mr. Rakesh Kumar Verma, Joint Secretary, Ministry of Tourism, Government of India and Mr. G. Kamala Vardhana Rao, Chairman & Managing Director, ITDC. Ashok Events division is proud to be associated with the launch and manage the event.
The Incredible India website, having over 2700 pages, is rich in content with 1 Million words and 6000 images. The website and mobile app aim to project India as a popular tourist destination across the globe.It showcases the varied tourism products of India by providing visitors with relevant, personalized and contextual digital experience enhancing tourism awareness, attraction and opportunities. The website features immersive digital content comprising of plethora of information around major tourist destinations from across the country, multiple attractions under each destination and a range of experiences associated with each destination.There are multiple walk throughs and stories consisting of engaging content on multiple experiences related to Food & Cuisine, Heritage, Nature and Wildlife, Luxury, Spiritual, Adventure, Art, Shopping and more.There is a vast variety of user generated content originating from multiple feeds from social media channels like Facebook, Twitter and Instagram. The vast repository of digital media content is organized into a digital online repository of categorised images and videos. Lastly, to cater to the requirements of the tech savvy new-age tourists, there is a constantly available support ecosystem through helpline support and a dedicated chatbot service.
