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Melange 2024: A Resounding Success in the Travel Trade Industry

The inaugural edition of Melange 2024, a premier B2B travel trade exhibition organized by MTF Events, took place at the Jio World Convention Centre, Mumbai, on September 19th and 20th, 2024. The much-anticipated event exceeded expectations, receiving remarkable participation from the travel trade sector and establishing itself as a major success in the industry.

September 26, 2024

Shreya Shimpi

Melange 2024 launched on an energetic note, drawing an overwhelming response from the travel fraternity. The event provided an exceptional platform for networking, engaging discussions on the latest travel trends, and fostering valuable business collaborations. With 128 exhibitors and a high turnout of genuine buyers, the exhibition proved to be a grand success. A diverse mix of industry professionals, including hotels, DMCs, visa service providers, technology platforms, airlines, representation companies, tour operators, travel agents, consultants, and cruise companies, came together under one roof. The first day alone saw over a thousand registrations, with entertainment programs, lucky draws, spot prizes, and photo booths keeping attendees engaged.

Pradeep Saboo, Co-Founder of MTF Events and Director of Guideline Travels Holidays India, shared his enthusiasm, “Melange aims to create a B2B platform where our B2C buyers across India can connect with a wide range of B2B suppliers from around the world, including Morocco, New Zealand, South America, and Greece. We are thrilled with the turnout, and it’s been an incredible first day. At one point, we had to close entries as we were beyond capacity, which speaks to the event’s success. We’ve had around 1200 unique buyers and 128 exhibitors, making day one truly phenomenal.”

Ottila International, Urvi Luxury Destination, Tripjack, and One Above were the Platinum Sponsors for the event. Speaking about their experience, Aashish Bhatt, Senior Manager-Products at Ottila International, commented, “This is Melange’s first year, and we have been associated with MTF for the past two years. The concept behind this event is excellent, bringing together buyers and suppliers on one platform with a well-curated and organized approach. The quality turnout has been impressive, especially as we plan for the upcoming winter and summer seasons.”

Vishal Somaiya, Director & Group CEO of One Above, expressed similar sentiments, “Our first day at Melange has been exactly what we expected—wonderful. The footfall is focused and genuine, unlike other events, and the coordination has been top-notch. Best wishes to the team for future editions.”

Hardik Mehta of Urvi Luxury Destination added, “This is our second time participating in such an event since 2019, and the concept is fresh. The footfall has been encouraging, and we’ve received valuable leads for our business.”

Vishal Lagad, Vice President-Sales and Strategy at Tripjack, remarked, “The overall response and the quality of agents we’ve interacted with have been exceptional. With limited invitees, the quality of networking has been outstanding and has significantly benefited our business.”

Other notable exhibitors included Indigo, VFS Global, Discover the World, UTEN, Norwegian Cruise Line, Guideline Travels, Fly Creative, Asego, Aviareps, and Global Destinations. Melange 2025 is already scheduled for September 20th and 21st, 2025, and will take place at the soon-to-be-unveiled state-of-the-art exhibition space at NESCO, promising an even grander and more high-tech experience for exhibitors and visitors alike.

 

 

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Travel is that one elixir that keeps the person going, economy may boom or dip, recessions may come and go. For pleasure or for work – travelling is an essential part of everyone’s life and the industry that works diligently to keep the process of travel smooth is called Travel Trade. The back-end staff of an airline, hospitality officials, travel agents, tour operators, cruise operators, various state tourism boards – both domestic as well as international and many other branches...
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