Meet Global MICE Congress: Advancing Business Tourism BRICS

By Suhani MehraThe event, the largest of its kind in Russia, underscored Moscow’s growing stature as a pivotal player in the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.

The two-day conference focused on fostering international cooperation, showcasing Moscow’s capabilities in hosting world-class business events, and advancing the collective goals of the BRICS nations in the tourism sector. With a series of plenary sessions, discussions, and collaborative opportunities, the Congress served as a platform for dialogue and innovation, reinforcing Moscow’s commitment to international tourism partnerships.

A Vision for Collaboration: Highlights

The inaugural day featured a plenary session attended by representatives from all BRICS nations. The session was graced by the presence of Mr. Evgeny Kozlov, First Deputy Head of the Moscow Mayor and Government Office and Chairman of the Moscow City Tourism Committee.

In his keynote address, Mr. Kozlov emphasized the importance of creating enduring business ties and collaborating with countries like India, which holds significant potential for expanding bilateral tourism. He announced plans to open an International Congress & Exhibition Complex in Moscow by 2027, highlighting the city’s focus on fostering teamwork and innovation.

“Moscow is a reliable partner for tourism,” he stated, adding, “We are committed to joined projects aimed at creating international tourism opportunities and hosting regional events on a monthly basis to keep the momentum alive.”

In Conversation with Mr. Evgeny Kozlov

Speaking on the sidelines of the Congress, Mr. Kozlov shared his admiration for the rich cultural heritage of India and its potential for deepening ties with Moscow.

Q: How does Moscow view collaboration with India in tourism and business sectors?
Mr. Kozlov: “India is a universe of cultures, and I deeply admire its history and traditions. Moscow sees India as a significant partner in the tourism sector. However, there are logistical challenges, such as the limited number of direct flights — currently only seven from Delhi to Moscow. We hope to see this improve soon.”

Q: What steps is Moscow taking to ensure seamless travel for Indian tourists and business travelers?
Mr. Kozlov: “Previously, the Russian authorities introduced an e-visa regime, making it easier for Indians to visit Moscow. Currently, discussions are underway between Russian and Indian authorities on the possibility of introducing a visa-free regime for tourist groups. We are committed to making travel more convenient and more accessible.”

Q: How does Moscow ensure safety and comfort for international visitors?
Mr. Kozlov: “Moscow is one of the safest cities in the world, with 230,000 CCTV cameras powered by AI security systems. Public transport, including metro and buses, has near-zero crime rates. In terms of creating an environment that provides a comfortable stay for international guests, we particularly focus on catering to diverse culinary preferences with a range of Indian and Chinese cuisines, reflecting our hospitality and cultural inclusivity.”

Q: What is your vision for business tourism in Moscow?
Mr. Kozlov: “The mix of hospitality, cultural heritage, and state-of-the-art facilities positions Moscow as a prime destination for business tourism. With initiatives like monthly regional events and the upcoming expo center, we are confident of driving significant growth in this sector.”

The Meet Global MICE Congress not only strengthened Moscow’s role as a global tourism hub but also paved the way for deeper collaboration among BRICS nations. With its focus on safety, accessibility, and cultural inclusivity, Moscow continues to rise as a beacon for business tourism, fostering partnerships that transcend borders.