Malaysia continues to experience impressive growth in tourist arrivals from India, reflecting the strengthening ties between our two nations and India’s rising interest in Malaysia as a top travel destination. Ahmad Johanif Mohd Ali, Director, Tourism Malaysia, North & East India shares more.
Priyanka Saxena Ray
Indian tourist footfalls & growth
In 2024, Malaysia welcomed 1,133,331 Indian visitors, representing a remarkable 47% increase compared to 2019 and a 71.7% rise from 2023. This positive momentum has carried into 2025. Between January and April alone, Malaysia received 382,401 Indian tourists, marking a 28.9% increase over the same period last year. These encouraging figures underscore Malaysia’s growing popularity and the continued success of our tourism initiatives in the Indian market.
Key promotional strategies
Tourism Malaysia’s strategic promotional activities in India—carried out in partnership with leading tour operators and online travel agencies (OTAs)—have played a vital role in driving the surge in Indian tourist arrivals. Through joint campaigns and creative marketing initiatives, we have effectively showcased Malaysia’s diverse culture, scenic landscapes, and top-tier attractions to Indian audiences.
Our focus on digital engagement has also grown significantly. Tourism Malaysia now actively connects with travellers via social media campaigns, influencer collaborations, and immersive virtual experiences. Signature initiatives like #MalaysiaTrulyAsia and #VisitMalaysia bring the destination to life through captivating visuals and genuine traveller stories.
Adapting to Indian demands for offbeat and sustainable travel
To connect with younger travellers, Tourism Malaysia is amplifying its digital outreach and partnering with influencers who can spotlight Malaysia’s adventure activities and dynamic nightlife. We’re also introducing curated travel packages designed specifically for millennials and Gen Z, featuring eco-tourism experiences, scenic hiking routes, and vibrant cultural festivals.
Sustainability remains a core focus of our tourism strategy. We’re encouraging responsible travel through eco-conscious accommodations, wildlife conservation experiences, and low-impact tourism options.
New visa measures, air connections and trade collaborations
To further stimulate tourism growth and enhance travel convenience, Malaysia has extended its 30-day visa-free entry for Indian nationals until 31 December 2026. This initiative eliminates visa-related barriers, making it easier for Indian travellers—whether families, friends, or adventure enthusiasts—to explore Malaysia’s diverse offerings. Air connectivity between India and Malaysia continues to be strong, with over 242 weekly flights and more than 43,000 seats available, operated by major airlines such as Malaysia Airlines, Batik Air, AirAsia, Air India, and IndiGo.
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