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Madhya Pradesh Tourism showcases its tourist attractions at OTM, Mumbai

Located centrally, Madhya Pradesh is a treasure trove for nature as well as food lovers. Mesmerising landscapes, wildlife sanctuaries, tiger reserves, three UNESCO World Heritage Sites and so much more make it a part of every traveller’s bucket list. Rahul Choudhary, Manager (Events and Marketing) Madhya Pradesh Tourism Board, shares his thoughts in an exclusive interview with BOTT.

September 28, 2022

What makes Madhya Pradesh so special?

Madhya Pradesh offers beautiful varied landscapes, hill stations, jungles, religious places and a lot more. Omkareshwar Jyotirlinga and Mahakaleshwar Jyotirlinga are two out of the twelve revered Jyotirlinga shrines of Lord Shiva. It is well connected to Indore. By flight, both these temples can be covered in one day. Mandu is an ancient fort city known for its rich heritage which has over 61 monuments. There are 12 National Parks such as the famous Bandhavgarh National Park, 24 Wildlife Sanctuaries and 6 Tiger Reserves such as Kanha Tiger Reserve which gives you the experience of the true spirit of the jungle. Thirty per cent of the land is covered in the jungle. For nature lovers there are places such as Panchmarhi, a serene hill station, Bhedaghat Dhuandhar Waterfalls which are one of the largest in India and resemble Niagara Falls. Madhya Pradesh offers a great culinary experience to its travellers as well.

Indore has set a record of consecutively winning the ‘The Cleanest City in India’ title since 2017. Except for snow and sea, Madhya Pradesh offers you everything.

On the occasion of the birthday of our Honourable Prime Minister, eight cheetahs have been transferred from Namibia to Kuno National Park of MP. The tourists can now enjoy a unique cheetah safari from October.

What are the famous dishes and places to eat?

Madhya Pradesh is a paradise for food lovers as it offers a lot of mouth-watering options. The ‘Poha’ and Jalebi from Indore are quite famous. One can also try ‘Bhuttey ke kees’, ‘Garadu’, ‘Khopra patties’ etc. ‘Chhappan Dukan’ and ‘Gurukripa’ are famous places to check out. ‘Dal baati churma’ is worth trying in Indore. The Sarafa Bazaar is a night street food court located in central Indore. It is a jewellery market during the daytime and converts into a street food market at night. From budget-friendly to fine dining, there are a lot of options which are worth exploring in Indore.

What is famous in terms of shopping?

The ‘Batik’ print sarees and dresses are famous. It is also known for the embroidery art known as ‘Zari zardozi’. The Chanderi and Maheshwari sarees are very famous.

What are the initiatives taken by the Tourism Board to promote tourism?

We are actively promoting tourism by attending exhibitions and conventions. The Jal Mahotsav is a destination promotion event where adventure sports are held. The Mandu Festival is being hosted at the end of this year. Cycle safari is being planned as a three-day event which will start from Bhopal, go to the Tawa Backwater and then head towards Panchmarhi. We are planning to do MPTM (Madhya Pradesh Travel Mart) to promote tourism.

How is Madhya Pradesh faring as a tourist destination after the pandemic?

Now people want to travel and venture out and are opting to travel by road mostly. We receive tourists from all over India who mostly visit Indore, Mandu, Mahakaleshwar temple etc.

What is your message to our readers?

Madhya Pradesh offers a rich diversity in terms of heritage, nature, religious places as well as wildlife tourism. It is home to three UNESCO World Heritage sites: Sanchi, Khajuraho which is almost a 1000-year-old group of temples and the Bhimbetka rock shelters which attracted tourists from all across the globe. The Khajuraho temples were built from 885 AD to 1000 AD. There are 25 temples spread over six kilometres. The Bhimbetka rock shelter has one of the oldest-known rock art in India.

 

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Priyanka Saxena Ray

Priyanka Saxena Ray

Priyanka Saxena Ray has over 15 years of experience in Travel Trade Writing and Reporting. An IIMC Graduate, she has launched more than 10 magazines of varied nature over the last decade. The publications have been both B2B and B2C in nature covering a wide spectrum of topics related to Travel, Tourism, Hospitality, F&B, CSR, Start-ups and more. Widely travelled, Priyanka has a deep understanding of the travel sector and specialises in generating original content, which is mostly interview based.

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