Dear Readers,
There’s festivity in the air – an air of euphoria, of celebrations, of merry making and of cheerfulness. The markets are buzzing and streets packed with traffic jams. Yes! Life is back to normal – as normal as it can get. The shopping vendors, the Durga Pujo that just concluded and the anticipation for Diwali. With celebrations on in full swing, how can travel plans be far behind?
In a recent Travel Sentiment Tracker conducted by BOTT, it was discovered that a whopping 82% of the Indian population (12000+ verified BOTT readers and subscribers) are keen on undertaking a holiday this year. With Covid-19 reaching the endemic stage, millennial travellers are quite enthusiastic about their vacation plans as 56% of them are planning to go for an international holiday while 44% of them are looking forward to taking a domestic holiday according to the report by BOTT Travel Sentiment Tracker. It also found that 42% of millennials are open to spending anywhere between INR 2 lakhs to 5 lakhs for their holidays followed by 33% who would spend between INR 5 to 10 lakhs, 15% for less than INR 2 lakhs and 10% of millennials would spend more than INR 11 lakhs. With such encouraging findings, one can only be hopeful for a brighter, bigger and better future for the travel and tourism fraternity.
Incidentally, the month gone by was also a buzzing one in terms of trade events, launches and press conferences. Almost anyone and everyone in the outbound decided to hold a physical event, which is why you will get to read a wide variety of interviews in the October issue of our magazine. I am also glad to share that BOTT has opened an office in Mumbai and we are now actively covering events in two cities of India. With encouraging news pouring from all corners, I warmly wish you all a very Happy Diwali brimming with good health and happiness. Let us together lit the tourism industry and take travel to new heights….
Happy Reading!
Priyanka Saxena Ray
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
