By Gunjan Sabikhi
Looking back at 10 years, what would you say were the pivotal moments or decisions that shaped Kazin’s journey and helped it stand out in a competitive scenario?
One of our most defining decisions was choosing depth over scale. From early on, we structured Kazin so that each team specialises in one destination only — no individual handles multiple portfolios. This is not the most cost-effective model, but it is essential for quality and accountability. Product knowledge and local nuances cannot be diluted. While many DMCs operate with teams juggling several destinations, we consciously avoided that. Alongside this, remaining a pure B2B partner, investing in strong on-ground teams, and building our proprietary CRM to empower agents were pivotal choices that shaped Kazin’s identity as a dependable, specialist-driven DMC.
Over the years, how has your growth strategy evolved and what role have acquisitions and partnerships played?
Our growth has been measured and intentional. We expand only when we can replicate the same operational depth, destination expertise, and service DNA. Strategic partnerships with tourism boards, airlines, hotels, and local stakeholders have played a vital role in building credibility. The expansion into Uzbekistan through acquisition and Armenia through structured partnerships reflects our belief that growth should strengthen capability, not dilute standards.
Indian outbound travel trends have shifted significantly. How has Kazin adapted, and what are the key learnings from promoting the CIS region?
Indian travellers today seek experiences, flexibility, and value. We adapted by curating immersive itineraries, strengthening Indian-friendly services, and equipping agents with deeper destination understanding. A key learning has been that education drives confidence — once agents understand the region well, demand follows naturally.
As Kazin enters its second decade, what are your top priorities?
As we enter our second decade, our focus is on selective expansion into Europe, supported by the setup of a dedicated Europe sales office to tap into this highly lucrative market. Alongside this, we will deepen specialisation across MICE, luxury, and experiential travel. Continued investment in technology will further simplify partner decision-making and ensure that scale never comes at the cost of trust.
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