In the new world – the post pandemic era wherein we all live today, we are witnessing an evolved traveller, who looking for a meaningful experience. The dynamics and ethos of travel has somewhat changed and the hospitality industry has and continues to observe this progression first hand. From adopting masks and sanitisers and making it a part of their everyday operation to staycation, niche weddings, preference for in-room dining and dependency on the domestic travellers as against an inbound traveller from before, the hotels industry in India has come a long way in the last couple of years.
In our endeavour to understand their operational and business preferences better, BOTT reached out to a wide spectrum of hospitality professionals – small, medium and big and asked their opinion on – the shift in their dependency on domestic market from inbound market, their views on the revival of inbound tourism – back to the 2019 figures and the resurgence of MICE travel. Here’s a look at what these veterans had to say –
— Compiled by Priyanka Saxena Ray —
‘India will continue to grow on the domestic leisure business through 2023’
Abinash Manghani
CEO, WelcomHeritage Hotels
There has been a definite shift in tourism from Inbound to domestic. We’ve all witnessed India Tourism survive the pandemic on Domestic Leisure business. We expect this to continue through 2023. The two-way revelation where people living within the country discovered the potential of India’s travel offerings and the tourism industry realized the modern domestic travellers’ appetite for experiential luxuries has been a game-changer. Earlier domestic was merely 20-30% and post pandemic it is 100% as inbound has not started. Most preferred are hill destinations.
Inbound travel has started showing signs of recovery. However, these businesses are booked for the future. For this financial year, we are expecting a conservative 10% of Inbound business at Inbound specific locations.
As per the current scenario, we should reach 50%-60% of 2019 levels by the winter season of 2023.
MICE has started recovering through this year mainly driven by Indian businesses. MNCs have yet to open up travel and physical meetings. In India, the MSME sector has created a support base for corporate business in hotels.
As we see it, India will continue to grow on the domestic leisure business through 2023 due to disturbances in the global scenario. MSME and large Indian corporates will continue to drive corporate business and thereby there will be an uptick in the ADR to a level of 5-10%.
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‘India’s growth trajectory looks promising and hospitality and MICE will reap its benefits’
Shrikant Wakharkar
General Manager, Hyatt Regency Delhi
Area Vice President – Hyatt Hotels (North)
With the ebbing away of the pandemic and lifting up of the travel restrictions, there has been a boom in the leisure and domestic tourism. There was an unfelt demand that we witnessed during these periods. However, after the pandemic more or less ended in Jan-Feb this year, we continued to see massive green shoots in domestic tourism, especially leisure tourism. Destinations such as Jaipur, Goa etc., saw an upward surge in their room rates as well as occupancy rates. This served as a huge incentive for the entire ecosystem and encouraged everyone to believe that we do not have to rely only on in-bound traffic.
In terms of our transient business, the inbound traffic is about to commence. Whatever inbound traffic we are getting till now has been largely domestic and from Southeast Asia and Middle Eastern markets. It is at a very minimalist level at the moment, however, by the first quarter of 2023, we are expecting a surge in the inbound leisure traffic. We will also be looking into penetrating the American and European markets in this period.
Our inbound tourism has begun reviving from this month, but it is only by September 2023 that we will have the right amount of influx of inbound tourism. We have already started getting businesses but there will be a major jump in inbound tourism related statistics by the beginning of the fourth quarter in the upcoming year.
There has been a fair amount of demand in MICE business, especially this year, owing to the end of the pandemic in India in the early months. At the time, many countries were still facing pandemic-related problems like lockdowns, travel restrictions, lesser air connectivity and visa restrictions. Because of this reason, organisations and individuals started looking inwards. During this period, many corporates, which usually hold conventions, annual summits, and conferences overseas, chose hotels in India to host their events. This turned out to be very advantageous for the domestic MICE segment.
If you look at convention-related tourism, we may have to wait till 2024 to get back to pre-pandemic levels because these events usually have long planning period of 18-24 months. The international convention space will definitely pick up now. Meanwhile, the weddings sector continues to thrive.
India’s growth trajectory looks very promising. Purely on account of that, hospitality and MICE sector will be the first to reap its benefits. We really need to be ready for the big things coming ahead.
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‘Domestic MICE business is healthy and buoyant but Inbound MICE will take time’
Kush Kapoor
CEO, Roseate Hotels and Resorts
There is no denying the major shift that has happened from inbound to domestic. Due to the immense domestic tourism as well as business and manufacturing hub growing on a month-on-month basis, the Hospitality Industry in India is now thriving with greater contributions from the domestic business activity and domestic travellers. This will continue for a long time, looking at the European economy and how many Asian countries as well are facing economic headwinds. Currently, 15-18 % of our business still comes from Inbound traffic.
Going forward, revival of Inbound Tourism will depend upon many factors, such as, e-visa (our biggest markets, i.e. the UK & Canada, are unable to travel due to Visa restrictions), current war scenario in Europe and declining economies of Europe and many Asian countries. We are hopeful that these challenges will get resolved in the near future and expect to go back to the 2019 figures in another year.
Currently, domestic MICE business is healthy and buoyant. However, Inbound MICE will take time due to visa restrictions as well as the double cost of airfares. These two challenges have also created a positive impact by ensuring that all MICE events are happening within India, thereby leading to and fuelling the growth of domestic hotel business.
We must ensure that domestic tourism keeps moving up by ensuring more airports are commissioned soon, highway infrastructure gets on a speedy path, safety and security of travellers is always given the topmost priority and hotel sector is given an Industry status. The quality of manpower is a major concern where a complete revamp of the decades-old curriculum is the need of the hour. We need the Ministry of Tourism to have few hoteliers who can, with their expertise, guide the Ministry on the changes required from time to time to ensure that India becomes the Destination of the World.
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‘Pandemic has taught us the importance of domestic segment’
Greesh Bindra
Vice President Operations
The Suryaa New Delhi
Hospitality industry, at one point in time, was heavily dependent on inbound traffic, but not anymore. Dynamics have changed phenomenally. Domestic segment probably did not catch our attention pre-Covid to that extent. However, pandemic has taught us the importance of domestic segment.
Currently, out of our total business, the overall inbound leisure traffic is just about 25% of the pre- Covid level between April to October 2022. We have always been a leisure friendly hotel doing about 40-45% of the business from Inbound until 2019 (pre-Covid). Currently the segment is performing just about 10% of the total business.
While inbound traffic is increasing, we do not really see much change in this particular segment. Downside in numbers due to visa issues and high air fares continuing Covid -19 overhang. It appears now that Inbound tourism is expected to be back to pre-Covid levels by the last quarter of 2024.
Meanwhile, the recovery of businesses has already started, and the MICE aspect of the business is recovering and doing well. It is faster than leisure travel. Since there was a lull in the MICE movement for the last two years due to Covid-19, most of the corporates with their travel budgets yet to be utilised are looking forward to connecting with their people and their industry. Hence, the demand has shot up rapidly.
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‘There is increase in arrivals from family groups, senior citizens and women professionals’
S.P. Jain
CMD, Pride Hotels Ltd.
Every sector including travel and hospitality has been hit badly due to the pandemic. However, the government has recently announced a target of 80 new airports by 2025 which in turn will be a major boost to the tourism and hospitality sector as the demand for rooms will increase manifold. The number of new hotel signings too is seeing a significant increase as compared to the previous years. The growth in room supply is likely to increase to meet the growing demand of the inflow of tourists, primarily in tier 2 and tier 3 cities.
Subsequent to the challenges due to the pandemic in the past two years we, at all our hotels, are now witnessing exponential growth. We have performed much better in 2021-2022 in comparison to 2020-2021. We have almost doubled our turnover. The ADR and occupancy have gone up from 43% to 65% for the current year 2022-2023.
I think it is safe to day that the worst is over. The inbound travel segment is staging a significant revival post-pandemic. While we will have 50 properties by the end of current year, we plan to expand our footprints nationally by doubling our portfolio to 100 hotels by 2030. We are presently treading cautiously on capital expenditure. However, once the market reaches the pre-pandemic level, we will return to expansion mode for our flagship properties.
We foresee a complete MICE recovery happening soon. Pride Hotels Ltd. has a presence in around 45 great locations with 4,400+ rooms, 89+ restaurants, 116+ banquets, and conference halls. We recently launched India Dekho with Pride” an initiative in the direction of promoting India as a safe and viable destination for tourism and MICE. We have seen an uptick in tourism arrivals from family groups, senior citizens, and women professionals.
We at Pride Group of Hotels have taken new initiatives to ensure there’s a MICE momentum. Our newly launched locations have ample lawn spaces. The Pride Hotel, Bhopal is well equipped to handle a huge gathering of 10K people. Newly relaunched Pride Amber Vilas Resort and Convention Centre, Jaipur has a capacity to serve more than 25k people at a time with multiple banquets and lawn options. Guests can enjoy a magnificent culinary journey that spans diverse gastronomic experiences and sumptuous cuisines. The idea of an outdoor meeting/ gathering is not only the venue but a memorable experience too.
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‘In future, there will be an increased desire to connect authentically with local communities’
Joyjit Chakravorty
General Manager
Hilton Garden Inn Saket New Delhi
It is a fact that with many not having spent time with family and friends since the onset of the pandemic, reuniting with loved ones, revenge tourism, staycation, daycation and short holiday breaks were the new normal which led to a surge in domestic travel especially the leisure quick easy drive down getaway destinations. This also has been a paradigm shift in the concept of domestic tourism over time with the growing middle-class and its disposable incomes. The pandemic shifted many paradigms, but domestic tourism saw a faster recovery compared to international tourism in the country.
The other factors fuelling the same are the Govt. initiatives, such as, launching of integrated theme-based tourist circuits, enriching the religious tourism experiences, focusing on sustainable and responsible tourism and more.
My favourite point however is related to emotional well-being and I strongly believe that travel helps the mental and emotional well-being more than other forms of self-care. Hence, I expect to see a significant increase in young Indian travellers looking to separate work from vacation time and in the year to come, there will be an increased desire to connect authentically with local communities, our roots and as travellers they will seek to be more mindful about every holiday they plan.
What gained momentum due to closed international travels has become a way Indians travel now. Domestic travel continues to grow, fuelled by the popularity of sustainable travel as people look to reduce their carbon footprint by visiting closer-to-home destinations. This is possibly the biggest flux that the travel industry as seen since the OTA revolution hit. Today’s trends are here to stay for a long time and reshape India’s travel industry.
Hilton Garden Inn Saket is located in one of the most prominent locations of south Delhi with minutes away from UNESCO World Heritage site, corporate hubs like the Qutub Institutional area, Okhla Industrial area. Hence, we do get a fair 15-18% of inbound traffic coming for medical tourism, shopping and making us the centre spot to stay for their leisure travel plans.
With a 7% contribution to the GDP, over 40 million jobs towards employment and another contributor for foreign exchange earnings (Stats from 2019), the case is ripe to seek the way forward for inbound. In my opinion we surely need to work towards revival of the inbound tourism by bringing in more interventions on visa reforms, rationalize GST for all participants of tourism, have traveller friendly immigration facilities and more such initiatives.
With the fear of the world may be edging toward a global recession in 2023, the ongoing Ukraine crisis, global inflations and disruption in the worldwide supply management, I don’t see our inbound traffic coming back before Q3 of 2024
Going forward, there is the need for more image building and reputation management – to let the world know that our destinations are safe, secure with hygiene & that SOPs are in place coupled with seamless connectivity and the highest vaccinations done. The Ministry of Tourism along with the stakeholders, national and international media to lead the way. Social media vehicles will catalyse the efforts. Bloggers, Influencers and foreign media to be invited on a fully hosted FAM by the Government of India so that their articles & stories catch the interest of the discerning traveller.
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‘We are optimistic but cautious and are primarily relying on domestic travel’
Amit Rana
General Manager, Holiday Inn Aerocity, Delhi
There has certainly been an uptick in overall business sentiment. However, as far as the inbound travel is concerned, we are still in the recovery phase which is expected to last longer than desired. The business environment is still under the impact of uncertainty. Frequently changing guidelines and travel advisories, visa restrictions, airline and travel protocols are contributing factors aside from these the ongoing challenges in Europe and certain Asian countries have impacted the global business and leisure travel.
Currently, we are optimistic but cautious and are primarily relying on domestic travel which is looking promising as people are taking frequent shorter breaks and daycations.
The recovery of inbound tourism has certainly gathered pace, however, to forecast if we will be able to measure 2019 figures with accuracy is tough. Currently, we are not merely combating post-pandemic challenges but multi-layered global issues including global economic and geopolitical challenges, ongoing inflation, high energy prices, infrastructure limitations, airport congestions, etc. which are likely to impact travel across the globe. Nevertheless, being cautiously optimistic we hope to see substantial recovery by Q4 2023.
Meanwhile, we have seen a surge in the MICE business and have already experienced a spike in the domestic convention segment. We are looking forward to 2023 as India will play host to large-scale international conventions and major events including the G20 Summit. Another segment, where we are seeing a lot of business and activity is the wedding market.
At the moment, we are extremely happy to be back at our workplace and looking forward to our onward journey with a lot of optimism. The pandemic allowed us to rethink and reset our personal and professional priorities. Our most recent re-launch of our Italian restaurant L Osteria Bella has received an overwhelming response and is just a fine example that a good product and excellent service are the foundation of success in hospitality.
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‘Recovery is not going to be back before October 2023’
Sanzeev Bhatia
President and General Manager
The Metropolitan Hotel and Spa New Delhi
It is true that inbound business was the main source of business for big hotels but post pandemic due to lower rates star hotels were able to capture the domestic business. It was domestic tourist/corporate which saved us in last one year due to heavy demands from domestic clients.
As for our hotel, in October this year, we closed around 27% share from the Inbound market.
However, going forward, revival will be slow due to many reasons and the most important is the facility of e-visa. People from around the world are interested to visit India but due to non-availability of e-visa facility they change their decision and choose other destinations. UK, the major source market for India still does not have e-visa facility for India and similarly Malaysia, few Middle East countries, Canada, etc. are still waiting for the restart of e-visa facility for visiting India. The early we will start the early we can increase Inbound Tourism. To reach to 2019 figures, I think it will take another six months.
Post pandemic MICE business has still not restarted and whatever MICE business is still available is for resort hotels and not for business Hotels. I think recovery is not going to be back before October 2023.
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‘MICE business now in 2022 continues as it was pre-pandemic’
Noshir A Marfatia
Senior Vice President – Sales & Marketing
The Fern Hotels & Resorts
Concept Hospitality Pvt. Ltd.
After a total freeze in inbound traffic over the past 2 years, it is heartening to see some movements here. Inbound enquiries have started coming in and some groups and series also booked. However, it will still be another year or so till the full Inbound impact will return to pre-pandemic levels. In the interim, our local Indian domestic traveller rediscovered India, and all resorts and leisure destinations have been filled with local leisure guests all through the year.
If the current pace of enquiries keeps to its upward trajectory, we should be back to 2019 levels by next winter, 2023. However, MICE business now in 2022 continues as it was pre-pandemic, we have not witnessed any sharp fall or increase.All trends are looking towards a full recovery and a subsequent boom for the Industry, over the next few years.
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‘We should expect a full recovery of the MICE segment latest by mid-2023’
Ashutosh Vaidya
GM – Sales, Lords Hotels and Resorts
After Pandemic, the trends in the hospitality industry changed, as the international markets were closed people started looking and exploring the domestic markets by which the dependency on inbound markets went down drastically.
With the decline of the pandemic cases and stable governance the travel industry is moving full steam ahead towards the road to recovery. Most businesses seem to have surpassed the 2019 figures. The hospitability industry, which was the most affected has rolled out red carpets to their patrons and are offering deals that cannot be missed out on, be it on food and beverages as well as on its recreational and wellness facilities.
During the pandemic, we have seen many MICE business and conferences closing completely and lots of conferences were done virtually. But, in 2022 we have seen many residential conferences taking place and the leisure groups have started travel activities. These series of activities have been initiated by the travel companies, including wedding functions. Looking at the present MICE scenario we should expect a full recovery of the MICE segment latest by mid-2023. Lords Hotels and Resorts have special offers for the corporate World to conduct business in its well-furnished meeting rooms and conference venues, which are spruced with the best facilities and amenities for the smooth running of the business.
After the pandemic, the virtual world, meaning technology, has taken over the manual interference. A traveller can book a hotel while walking on the road through his mobile. Technology has changed the dynamics of hospitality industry. Today to compete with the OTA platforms, travel trade segments have started their own platforms through which a traveller can book the required room at the hotel. By this the travel agents will be able to retain their clients and will be able to sustain in this technologically savvy world.
Also, the corporate sectors are now turning more towards the live hotel inventory platform on which the employee can book the hotel directly. The future will be technology driven and Lords Hotels and Resorts is all-ready and geared up to offer the best in the world of hospitality with new destinations – Basar, Sikkim, Sumerpur, Siliguri, Rajkot, Gangtok, Kathmandu, Mandi Himachal Pradesh, Dehradun, Jaganathpuri, Vrindavan, Muduba Shimoga, and Shikrapur Pune, amongst many.
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‘We are expecting the inbound demand to grow substantially next year’
Sarbendra Sarkar
Founder & MD
Cygnett Hotels & Resorts
The domestic market has become far more important for the hospitality sector in the country. As COVID-19 restrictions have eased in the past, domestic travel has grown manifolds. Be it weekend demand or the holiday season rush, hotels in the country are recording an overwhelming growth from the domestic markets.
At present, inbound traffic is a small number – only about 8-15 per cent on average depending on the location of our property. However, we are expecting the inbound demand to grow substantially in the inbound season of next year. As I mentioned earlier, the inbound market will pick up in 2023. The recovery, going forward, is going to be slow but gradual. I am hoping the numbers will be back to the pre covid level in 2024.
The MICE market has recovered strongly with corporate incentives and meetings back on track. We as a hospitality chain are already witnessing demand similar to pre-pandemic days. The domestic corporate market is buoyant and verticals like IT, pharmaceutical, and FMCG are on a roll and pushing the demand for MICE in the country.
We as a group are very optimistic about our future growth. In fact, we are working strongly towards having 100 hotels under our portfolio in the next five years. We are one of the fastest-growing hotel chains in the country and will expand our presence across India in the years to follow.
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‘Domestic travel helped Indian hotel companies stay afloat during pandemic’
Rohit Katyal
National Sales & Marketing Head
Justa Hotels & Resorts
Justa Hotels & Resorts is a small luxury hotel company and pre-pandemic we were more of corporate structure company as compared to leisure segment dependant excluding couple of resorts in Rajasthan. Pre pandemic reliance on in-bound business used to be 60%. As the pandemic had shaken entire world similarly impact on Indian hospitality industry was unbearable. Fortunately, domestic travel had helped Indian hotel companies during pandemic to stay afloat.
Professionally we felt signs of disruption in early January 2020 and had started re-aligning our model and from corporate cities-based hotel company to Resort hotel company. Predominantly we are still domestic leisure and corporate business dependant company. Through there are some numbers started from In-bound market but are limited at this point.
We are confident that the urge to travel and see world cannot come to standstill forever. Thus, revival is round the corner and we are hopeful October 2023 onwards numbers should get robust.
We have witnessed surge in MICE business in this quarter and are confident next quarter too would be better.
Going forward, we are now more confident and eager to grow in mid-scale luxury hotels and resorts space and are eyeing to cross 30 plus hotels mark by end of 2023. Next quarter is going to be exciting for us as we may announce launch of 2-3 new projects.
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‘After two years of downfall, the hotel industry is all set to reboot’
Ajay Kanojia
General Manager
Sayaji Pune
In today’s scenario we find inbound and outbound traffic is equally important. As in the hotel industry, filling rooms is essential. But the inbound travel has increased post-pandemic. As per the past still, the market is dependent but the land movement has increased to a much more extent.
Inbound travel has already been at an all-time high. People are travelling a lot for leisure and MICE. The first half of the year has seen a great number of travellers and conferences happening, which has been stopped for two years. The hotel will do better than in 2019 in figures, as the first half year has been achieving the two-quarter budget.
After two years of downfall due to Covid related restrictions, the hotel industry is all set to reboot, recovering at 70-80 per cent of pre-Covid levels. This recovery is being pushed by leisure bookings and also MICE (Meetings, Incentives, Conferences, and Exhibitions) events. Today, we are at about 75-80 per cent of the pre-Covid levels. The MICE has come up with very good figures. Lunches and conferences, and dealer meets have increased to many numbers. The opening for Half a year of mice has seen good numbers and corporate movements.
Over the last two years, the hotel industry has transformed in line with the changing consumer behaviour, newer technologies, and premium demands. The industry recorded its lowest performance ever during the last two years. While many of these changes were more pandemic-focused, a lot of them changed the way this industry used to work and will work, going forward. Hotels are short-staffed even today and have to manage with limited resources. Cleanliness and hygiene, which are at the core of any hospitality business operations, have become even more stringent and the industry’s best practices took on a whole new level. We will become more efficient with the way we are doing our business.
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‘The year 2022 has seen a sudden surge in MICE business’
Bhavna Singh
Director of Sales, Courtyard by Marriott Mahabaleshwar
There has been a massive shift in the way the industry functioned post-pandemic with changing travel trends. The dependability switched from inbound to domestic in no time across the region due to travel limitations.
Mahabaleshwar has not been popular amongst inbound markets hence the traffic is close to zero. The domestic travel industry is recovering fast, partially compensating for losses incurred because of the pandemic. The industry is also benefiting from new trends borne of the pandemic such as micro-holidays and workcations. We believe that Inbound tourism will recover by the end of next year. The year 2022 has seen a sudden surge in MICE business whereas 2019 figures have been crossed. We have witnessed large conventions contributing to these overall numbers.
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‘In future, hospitality sector will contribute 6-8 per cent to GDP’
Mehul Sharma
Founder & CEO
Signum Hotels & Resorts
Hospitality industry continues to be dependent on inbound travel hence ARR/ REV PAR is stressed but occupancies are moving up gradually. Wedding business has been replaced with conventions, which are smaller in scale but results in high yield.
Currently, a mere 2 to 3% of our traffic is still driven by inbound, that too FIT (Frequent Individual Traveller). For complete revival to happen and to go back ot the figures of 2019, it will take another 2 years minimum, subject to minimal effect of recession and if war is not further stretched.
MICE business is picking up but at a slower rate than expected. At Signum Hotels, we are expecting good earning per share in times to come, followed by good expansion both in India and abroad. Hospitality sector will make significant contribution of 6-8 per cent to GDP in the next 2 years.
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‘The pandemic has driven a paradigm shift towards Health Tourism’
Jagdeep Nambiar
GM Operations
Fazlani Natures Nest
I believe that post the pandemic it’s the domestic tourism that has brought in a much-needed respite to the industry which suffered terribly during the pandemic. Since international borders were closed for many months and people wanted to travel desperately, that did increase the demand in the domestic travel, more so in the niche segment.
This festive season even though with the inbound traffic yet to gain momentum, market outlook for the industry looks extremely positive thanks to the support received from the domestic travellers.
With the current trends and efforts being put in by the various stakeholders, I am hopeful that the inbound piece of the pie will make a full recovery around the same time next year for sure. In fact, the numbers will surpass the 2019 figures. Though key factor influencing the same might be air ticket prices, ease of getting Visa’s and impact of much-feared recession.
Once the pandemic cloud cleared it has been the MICE that has helped the industry regain its foothold, especially the wedding segment. MICE has rallied the industry’s recovery and is back to 80-85% of its pre covid share of business.
The pandemic has driven a paradigm shift towards Health Tourism, there is a tremendous focus on boosting ones physical and mental wellbeing. The fact that people with co-morbidities, such as high blood pressure, obesity, and diabetes are at a higher risk has drawn significant attention to wellness and this presents a great opportunity for key players in the wellness travel business to provide value to consumers and revive the industry.
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‘We have witnessed major MICE movement post covid relaxation’
Amitabh Sharma
General Manager
Sayaji Hotel Kolhapur
In Kolhapur because of our presence on the Mumbai – Bangalore Expressway and Goa being nearby, along with having its own historical and religious significance, we witness the maximum movement of Inbound traffic. Which was there pre pandemic and still the movement is there post pandemic. We have almost 75% to 80% business drive by Inbound traffic
However, honestly speaking, we have not only revived the inbound tourism since the relaxation from the Governments and Authorities for Covid 19, we have experienced surplus tourist traffic on month-on-month financials compared to 2019 in terms of occupancy and revenue.
Being the best product in town that offers outstanding rooms and venues both, we have witnessed major MICE movement post covid relaxation. Also, we have received and confirmed requirements for 2023 and 2024 also.
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