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‘In 2022, technology will play a huge role in reinventing tourism sector’: Jyoti Mayal

The Travel Agents Association of India (TAAI) currently being headed by a dynamic and fearless lady who ensured that the association, despite all odds, had an eventful 2021 and made some noteworthy strides in the year gone by. From conducting webinars to holding interactive meetings, a successful event at Kevadia and constantly communicating the agent’s woes to the government, Mrs. Jyoti Mayal, President, TAAI has been relentless in her approach and continues to be so in the New Year too.

January 10, 2022

The Office Bearers at TAAI, in the last one year, have been in the continuous process of motivating its members and help them sail through this tough time. The virtual platform gave them an opportunity to have many more meetings on a regular basis. From conducting various webinars to organising meetings, updating members on the travel and tourism related issues, interacting with the stake holders, holding various educational programs on tourism and statutory compliances etc. – the association has been busy. Supporting each other and working transparently was very vital and established. The organisation signed various MoU’s, both domestically as well as internationally with the tourism boards to give many more opportunities to its members.

“We have been able to help our members in getting refunds. Airlines to book through GDS. Educating our members, skilling and upskilling and most important our suggestions to the government were shared and adopted on a regular basis. The government has been considering our various inputs pertaining to preparing policies and implementation. Our connection and communication with the MoCA, MoT, Ministry of Finance, Health, Skill, Ministry of Railways & Niti Aayog has been established,” explained Mrs. Mayal.

TAAI with its very effective managing committee and chapter office bearers encouraged vaccination and held various vaccination camps for its members, staff and families. Even in this challenging environment TAAI was able to hold a Knowledge Conclave in Kevadia, Gujarat and debated on very relevant topics concerning issues related to IATA, Tourism and Education. In addition to all this, TAAI started Women in TAAI & Travel (WITT) and got 500 women to join its mission and vision of empowering women in tourism and also help them to become entrepreneurs. Most importantly TAAI has been guiding and leading its membership and working towards the betterment of the sector.

Today, the world once again has a new mutant. The virus will continue to evolve till the time it doesn’t weaken and becomes less life taking. We as an industry moving towards 2022, need to work in unity with a calculative, collaborated and coordinated attitude. We need to discuss and set protocols for ourselves keeping in view health safety not only domestically but also internationally.

Going forward we will see fewer advance bookings and travellers looking for easy, no cost cancellation policies. The TAAI President thinks that going forward, travellers will look out for better guidance and correct information of the new norms. They will continue to look for exclusive destinations with better management. Family travel and reunion will continue to be the anchor. Wellness, religious, adventure, rural tourism and luxury will continue to rise. Technology will play a very huge role to reinvent this sector. We will see more focus on sustainable tourism.

“As President TAAI, Vice Chairperson FAITH, Chairperson THSC, my plans would be to continue looking for opportunities for TAAI members, indulge in more skilling and upskilling, working closely with government bodies and stakeholders to bring effective ease of business, protection of cash and inculcate hope and a positive attitude to revive the travel and tourism industry to all possible levels,” concluded Mrs. Mayal.

 

 

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Priyanka Saxena Ray

Priyanka Saxena Ray

Priyanka Saxena Ray has over 15 years of experience in Travel Trade Writing and Reporting. An IIMC Graduate, she has launched more than 10 magazines of varied nature over the last decade. The publications have been both B2B and B2C in nature covering a wide spectrum of topics related to Travel, Tourism, Hospitality, F&B, CSR, Start-ups and more. Widely travelled, Priyanka has a deep understanding of the travel sector and specialises in generating original content, which is mostly interview based.

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