Amulya Kakkar, Vice President & General Manager, Hotel Clarks Shiraz, Agra, shares inputs on the property’s record-breaking performance in 2025, the extensive refurbishments that blend heritage with modern design, and more.
BOTT Desk
A record-breaking year
2025 has been an exceptional year for Hotel Clarks Shiraz, marking one of the most successful periods in its storied legacy. The property achieved its highest-ever top line and bottom line, a reflection of both strategic foresight and the resilience of its team.
An upsurge in domestic tourism has played a pivotal role, with Indian families increasingly choosing Agra for leisure and grand celebrations. Weddings and MICE have been the primary growth engines, as the hotel hosted several high-profile events that reinforced its reputation as a premier venue. A highlight of the year was receiving the Visionary Leader Award at the Wedding Conclave Summit, hosted at Clarks Shiraz in September.
Transforming Heritage
2025 also marked a phase of major transformation at the property. The hotel’s iconic Akbar Hall was completely redesigned and relaunched as “Devam”, a contemporary, multi-purpose banquet space equipped with advanced lighting and state-of-the-art AV systems, perfect for both corporate events and lavish weddings.
Simultaneously, all guest rooms underwent an extensive upgrade, combining modern amenities with the timeless charm of the Clarks legacy. The enhancement of the rooftop Taj-view venue added a new dimension to the hotel’s appeal, making it a top choice for destination weddings and luxury events in Agra.
Strategy and sustainability for the Future
Looking ahead, the focus remains on personalisation, sustainability, and digital innovation. The hotel is curating customised wedding experiences—allowing families to personalize every detail, from menu curation to décor themes. Sustainability is a key pillar, with initiatives to reduce food wastage, eliminate single-use plastics, and promote eco-friendly décor solutions for responsible celebrations.
The property is also strengthening digital engagement through virtual venue tours and collaborations with leading wedding planners across India, expanding its reach within the booming domestic wedding segment.
Focused Growth across Weddings, MICE, and leisure
While leisure travel continues to be the foundation of Agra’s hospitality, the domestic wedding market has become the hotel’s primary growth driver, bringing both visibility and long-term value. Alongside weddings, MICE remains a major focus as improved connectivity positions Agra as an ideal destination for corporate offsites and events.
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