As the Year of the Rat kicks off a new 12-year cycle, the Hong Kong Tourism Board (HKTB) is going to celebrate Chinese New Year in a brand new way – the “Cathay Pacific International Chinese New Year Carnival”. Rather than simply staging the night parade on the first day of Chinese New Year, the HKTB is putting together a carnival that will run from the first day (25 January) all the way to the fourth day (28 January) of the Year of the Rat. Organised by the HKTB and title-sponsored by Cathay Pacific, the four-day carnival will be held at the Art Park of the West Kowloon Cultural District – also a first time for the HKTB’s Chinese New Year event. In addition to the signature parade, the event will feature a variety of family-friendly elements for people to kick off an auspicious new year with their loved ones.
HKTB Chairman Dr YK Pang said, “The HKTB has been staging its Chinese New Year event for nearly a quarter of a century to spread happiness across the city. This year being the Year of the Rat, the leader of the 12 Chinese zodiac signs, it is not only the beginning of a new cycle, but also marks the staging of the 25th edition of this signature event in Chinese New Year. This provides the perfect opportunity to celebrate the much-loved festival in a new way. While enjoying the carnival, we hope the people of Hong Kong will share the festivities with their families and friends living abroad. We will also certainly show to visitors from around the world with our fun, vibrant celebrations that Hong Kong remains an open and welcoming travel destination.”
Cathay Pacific Chief Customer and Commercial Officer Mr Ronald Lam said, “As the home carrier of Hong Kong, Cathay Pacific has always sought to promote and showcase our home hub as much as possible, while also playing our part to help develop Hong Kong into a truly international city. We are delighted to once again be sponsoring this fabulous event for the 22nd year in a row as we celebrate the Chinese New Year. We hope that both the people of Hong Kong and visitors from all over the world will enjoy this spectacular carnival, and experience the rich and vibrant festive culture of this city. We look forward to another great celebration, showcasing the fun, jubilant atmosphere and energy that embodies the character of Hong Kong.”
