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Heavens Portfolio continues to embrace Innovation and Growth

Heavens Portfolio, an Asia-based agency that works with some of the world’s most luxurious and alluring travel brands and experiences will be completing 20 successful years of operations next year. With a team of 60 experts having a pulse on the market, Heavens Portfolio takes luxury representation to the highest level with tailored solutions for luxury travel brands. Christine Galle Luczak, Founder and CEO, Heavens Portfolio shares insights on her journey so far and her plans for the future.

July 15, 2024

Priyanka Saxena Ray

Innovation and Growth

I strongly believe in constantly innovating and challenging yourself—challenging the status quo. When you’ve been running a business for 20 years, it’s crucial to celebrate your wins and the empowerment of your team. However, it’s equally important to look forward to opportunities for evolution. Without evolution, complacency sets in. This constant drive to innovate fuels my passion for every new project.

Current Projects

We are currently working on several new initiatives, including territorial expansion and a comprehensive IT overhaul. We’re also focusing on social media, which will bring significant changes across all our markets. Given the diversity of the markets we operate in, each with its unique prerogatives, we strive to respect the values of each country and adapt our strategies accordingly.

Reflecting on 20 Years of Journey

My journey began when my previous employer at Chiva Som encouraged me to start my own company, promising to be my first client. The company grew organically through word of mouth and my passion for the industry. I recognized early on the need for market experts, so we quickly established branch offices in India and China, which were our first hubs. Our concept of providing ultra-luxury services resonated with many, leading to rapid team growth.

Impact of COVID-19

The COVID-19 pandemic prompted us to introspect on how to improve, streamline processes, and increase profits. We transitioned from being a sales-driven company to a marketing-driven one. Post-COVID, we have adopted a 360-degree approach to hotel management, encompassing sales, marketing, PR, consumer markets, and associations. We remain open to new ideas and innovations.

India Market

India is a vast market. Pre-COVID, China overshadowed India, garnering much attention. During the pandemic, with China muted, India had the opportunity to shine. It was magical to witness this transformation. While I can’t choose a favourite market, seeing India’s growth and expression has been incredibly rewarding.

Growing Portfolio

Our portfolio’s growth has been largely organic, with many clients coming to us through word of mouth. As we expand, we plan to venture beyond hospitality. I firmly believe in investing in talent who are experts in their segments before bringing in clients. For instance, if we bring in a Destination Management Company (DMC) or a Tourism Board, I ensure we have the right talent to manage those accounts effectively.

 

 

 

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Travel is that one elixir that keeps the person going, economy may boom or dip, recessions may come and go. For pleasure or for work – travelling is an essential part of everyone’s life and the industry that works diligently to keep the process of travel smooth is called Travel Trade. The back-end staff of an airline, hospitality officials, travel agents, tour operators, cruise operators, various state tourism boards – both domestic as well as international and many other branches...
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