Shreya Shimpi
Geneva Tourism & Conventions recently hosted an exclusive media luncheon in Mumbai. The event was graced by the presence of Adrien Genier, CEO, Geneva Tourism; Jean- Nicolas Trens, Sales and Marketing Director, Manotel Hotel Group, Geneva; and Mathieu Gigandet, Co-Founder & Director at INITIUM. The event started with a destination presentation giving attendees a chance to explore Geneva’s unique blend of watchmaking heritage, luxury, culture, gastronomy and memorable travel experiences, presented by Geneva Tourism &Conventions, INITIUM and Manotel Hotel Group Geneva. INITIUM showcased their watchmaking and Swiss knife-making workshop experience through an interactive display at the venue,
Adrien Genier, CEO, Geneva Tourism, shared his insights about the destination, cultural offerings, places to discover and more in an exclusive interaction with BOTT. He said, “We are here because we see strong potential in the India market, and Geneva remains relatively unexplored. Geneva has a lot to offer and is also easily accessible with great connectivity. India is the fastest-growing market, and most Indians are aware of the well-known destinations in Switzerland, and now it is the right time for us to showcase Geneva to them. With Geneva, they will have the typical Swiss product, but they can look forward to unique experiences perfect for couples as well as multi-generational travellers. We are the perfect Swiss destination and much more than that. The landscapes are picturesque, and the cultural and gastronomical offerings will surely amaze the travellers, as it will go beyond their expectations.”
Speaking about watchmaking and the world-famous Swiss chocolates, he remarked, “Travellers can experience the legacy of Swiss watchmaking at places such as the INITIUM, which hosts watchmaking workshops under the expert guidance of master Swiss watchmakers-a truly one-of-a-kind experience. The Choco Pass is another great way to indulge in and experience the craftsmanship of ten different local Swiss Chocolatiers.
Set along the shores of Lake Geneva and framed by the Alps and Jura mountains, Geneva blends cosmopolitan aesthetics with centuries-old heritage, offering travellers an experience that goes beyond the traditional Swiss itinerary. From exploring the precision and artistry of Swiss watchmaking and indulging in Michelin-starred gastronomy and artisanal chocolate to wandering through historic neighbourhoods, discovering local vineyards and taking in spectacular lakeside landscapes, the city offers a rich array of authentic experiences that invite visitors to discover Geneva at their own pace and create lasting memories.
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