Priyanka Saxena Ray
Importance of India market
Princess Cruises is considered one of the best cruise lines for multi-generational vacations. Our focus in India remains on friends & family groups travelling together. More often these guests belong to the HNI and super HNI strata who plan their vacations very meticulously as a result of which they get better value than the last-minute travellers. In India, such guests are not restricted to just main metros and mini-metros. We find them coming from all over the country – at last count, we have guests booking on Princess Cruises from 45 different cities in India. This is also the outcome of extensive market coverage by our sales team during last 23 years since Princess established its presence in India.
Promoting Cruises
We believe is consistency in relationships and service delivery – this has proved to be our biggest strength and we would never lose the sight of bigger goals which is the foundation of marketing strategy. Broadly speaking, we work on an inclusive style of marketing strategy where we connect and include all the stake holders – the consumers, the distributors and the cruise lines. In this, we keep generating marketing material and tactical promotions with the help of the cruise line and keep sharing with the distribution at all times. Many agencies use the marketing material – posts, EDMs and promotional videos of Princess Cruises to further their own direct reach to the consumer – therefore the end consumer gets a standardised and focus message from all sources which help them in making up their mind faster.
Adopting new technologies
Princess Cruises has always been in the fore-front of technological evolutions onboard their ships. Introduced in 2019 “Princess Medallion Class Vacations” represent the best ever use of digital and AI technology for a personalized cruise vacation – starting from the pre-embarkation formalities, to smooth touch-less check-in, to pre-ordering special services, to making dinner reservations, to ordering drink from “wherever-you-are” on the ship, to participating in the online games onboard the ships and finding your fellow cruise traveller, to book shore excursions, using “Best-in-Class Wifi@Sea” and finally a smooth check-out, the Princess Medallion is a sort of “butler on the wrist” which makes the entire cruising experience extremely comfortable and enjoyable.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
