The Maha Kumbh Mela commenced from 14 January 2021 in Haridwar. The festival will be held for 104 Days and culminate on 27 April 2021. Shahi Snan dates have been announced for 14 Jan, 11 Feb, 16 Feb, 27 Feb, 11 March, 12 – 14 April, 21 April & 27 April 2021. The Maha Kumbh Mela occurs every 144 years or after 12 Purna Kumbh Melas.
Mr. Vibhas Prasad, Director, Leisure Hotels Group, said, “As per legend, Lord Brahma once proclaimed that taking a bath or dip in the holy water of the Ganges during Kumbh will liberate humans from their sins. Haridwar is one of the holiest cities for Hindus in the world, also called the “Gateway to the Gods”. Pilgrims, spirituality seekers and tourists from all over the world arrive in the city around Kumbh to revere, relish and relax. The Mela is attended by millions of devotees from across the world who take a dip in the holy waters as penance.”
The group first set-up a Dharmshala in Haridwar in 1915 and restored it into a luxury heritage resort in 2003 famous as Haveli Hari Ganga. The group went on to restore another heritage property in Har-Ki-Pauri, Haridwar now known as Ganga Lahari.
In addition to cornering the luxury travel market in Haridwar, the group also has the largest resort in Rishikesh called “Aloha On The Ganges”. Furthermore, to fulfil the demand of millennial travellers, the group has recently built The Hideaway Bedzzz, a youth-centric upscale hotel near Laxman Jhula.
