BOTT Desk
Evoke Experiences boasts a portfolio of exceptional properties, each catering to different traveller preferences. For those seeking an intersection of natural, cultural, and rural tourism, the company has many offerings.
Can you provide an overview of Evoke Experiences and what sets it apart in the world of tourism?
Evoke Experiences is a hospitality-centric sub-brand of the century-old Lallooji& Sons. We specialise in creating temporary tent cities that offer luxurious and immersive experiences across various tourism genres, including cultural, rural, spiritual, heritage, patriotic, wildlife, eco, and adventure. What distinguishes us is our commitment to sustainability, support for local artisans, and promotion of responsible tourism while providing comfort and luxury.
What does the current portfolio of Evoke Experiences comprise in terms of destination offerings?
Evoke Experiences boasts a diverse and captivating portfolio of destinations, each offering its unique blend of immersive experiences. Our current portfolio includes Rann Utsav Tent City, capturing the essence of the Rann of Kutch; Statue of Unity Tent City, providing a luxurious experience near the iconic Statue of Unity; Niraan – The Tent City in Varanasi, offering spiritual and cultural immersion in Varanasi; Evoke Dholavira, allowing exploration of the ancient Dholavira site; Gandhi Sagar Floating Festival, a unique waterside experience at Gandhi Sagar Dam; and Kuno Forest Retreat, a pristine wilderness escape within the Kuno Wildlife Sanctuary.
How has Evoke Experiences adapted to the changing demands of customers, especially post-COVID-19?
Post-COVID-19, there has been a notable shift in customer demand towards more experiential travel, driven by millennials. Evoke Experiences has responded by offering a diverse range of experiences, including rural and adventure tourism, catering to this evolving demand. We also focus on reaching the right audience, with a marketing strategy that targets metro cities through events and roadshows, ensuring our offerings are accessible to all.
What is Evoke Experiences’ marketing strategy, and how do you plan to reach a wider audience?
Our marketing strategy involves bundling all our products under the Evoke Experiences brand. Over the next five years, our goal is to reach a broader audience, primarily focusing on metro cities through events and roadshows. We aspire to become synonymous with complete destination experiences, offering a one-stop place for travellers seeking immersive adventures.
Can you tell us more about the safety measures in place at Evoke Experiences, particularly in your tent city?
Safety is of utmost importance to us. Our tents may not have locks, but they are highly secured. We maintain strict security measures, including more than 800 cameras in our tent city, to ensure the safety and well-being of our guests. We aim to provide a secure and worry-free environment for our visitors to enjoy their experiences to the fullest.
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