Syed A. Asim, Director of DeBox Global, is a visionary leader driving innovation in travel technology. Under his guidance, DeBox has redefined its TRAVCRM suite into a next-generation Travel ERP platform powered by Artificial Intelligence and seamless user experience.
Amit Bhasin
Could you walk us through the latest enhancements in your TRAVCRM suite—such as new modules or features added in the past year?
Our approach to the TRAVCRM suite has evolved significantly. While it began as a robust CRM covering core segments like Inbound, Outbound, Domestic, and MICE, with detailed functionalities from query-to-invoice, we recognized that modern travel companies need more than just a CRM to thrive.
This insight led to a strategic change in approach. Instead of just enhancing the CRM, we’ve architected a next-generation Travel ERP platform. This isn’t just an update but a fundamental reimagining of travel technology, built on two powerful pillars: Artificial Intelligence and a Seamless User Experience.
Our latest enhancements are delivered through two distinct but powerful new products – NeXGeNov8 (Nex+Gen+Innovate): The AI-Powered Intelligence Suite for agencies ready to leverage predictive technology and Startos: A SaaS-Based, affordable, and comprehensive platform packed with everything agents need to launch and grow their travel business.
How is DeBox Global evolving its solutions to align with emerging travel trends?
The industry is transforming, and sustainability has shifted from a niche interest to a core operational imperative. At DeBox, we’re embedding this principle directly into the architecture of our new AI-powered ERP platform. Our commitment goes beyond discussion; it’s about providing actionable tools for implementation. We enable our partners to seamlessly integrate sustainable practices into their business models through technological features such as Sustainable Vendor Management, Carbon Footprint Analytics, and Data-Driven Impact Reporting. Ignoring sustainable tourism is no longer an option when 68% of Gen Z travellers boycott non-sustainable brands, and $12B was lost in 2023 by companies ignoring the “green preference.”
Looking ahead over the next two to three years, what upcoming products or technology directions—especially regarding AI, advanced analytics, or new travel verticals—are you most excited about developing?
Our product roadmap is strategically focused on two transformative pillars: Hyper-intelligent Mobility and Proactive Traveller Safety. These are not just features but new paradigms for the travel experience, powered by India’s massive mobile adoption, with over 1.1 billion users. First, we are developing an intelligent travel companion, leveraging predictive analytics to deliver hyper-personalised, context-aware experiences directly to the traveller’s smartphone.
Second, we are building integrated safety and security frameworks directly into our platform, recognising that safety is the single greatest enabler for inbound tourism growth.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
