Shreya Shimpi
Importance of the India market.
As a global company, we strive to deliver fun and memorable cruise vacations to all who seek them. Our guests from India enjoy sailing from Florida primarily, but we’ve also seen increased popularity in our Alaska sailings, Mexico, the Caribbean and our cruises from Australia as well.
The India market is a burgeoning market with immense potential for us. With an increasing disposable income, a rising interest in travel, etc. India presents a lucrative opportunity for expansion. We are actively present at major trade events, collaborate closely with our preferred partners and leverage various marketing opportunities to strengthen our presence. By continuously engaging with the local market, we aim to capitalize on the significant growth prospects India offers.
Enabling Experiential Travel
We are the first cruise line in the world to put a roller coaster on a cruise ship. Mardi Gras debuted BOLT, the Ultimate Sea Coaster, as the first roller coaster at sea in 2021 and the sister ship Carnival Celebration and Carnival Jubilee also features BOLT. In Alaska, we introduced new shore excursions including the Khutzeymatten Grizzly Bear Expedition, where guests board a 72-foot catamaran designed for wildlife viewing for a full-day adventure through towering cliffs and dense forests.
Use of Technology
Carnival added a new feature on the HUB App. Instead of picking up zone tags for their luggage, guests can indicate a debarkation time via the app and list the number of bags to be placed outside their stateroom so the tags can be delivered directly to them. VIFP members and suite guests will still receive special tags with priority debarkation as normal.
Our Hub App is extremely user-friendly and it enhances the entire experience for our Guests. We’ve also continued to expand the use of facial biometric technology to expedite the debarkation process and its partnership with U.S. Customs and Border Protection (CBP). Nine of Carnival’s 14 U.S. homeports are using this secure, streamlined technology, including Miami, Port Canaveral, Tampa, Jacksonville, New York, Baltimore, Mobile, Galveston and Long Beach. Across the homeports where facial biometrics is being used, the debarkation process has been expedited by an average of 30 per cent in the largest deployment of the technology in the cruise industry.
Sustainability in Cruise Tourism
Carnival Corp. released its latest Sustainability Report, which describes significant progress made by the company toward its aspirations of carbon-neutral operations by 2050 and a circular economy model focused on waste reduction, recycling and management We are setting the pace with the industry’s smartest solutions for sustainable cruising that will help deliver on our aggressive roadmap to reduce our carbon impact, maximise our use of resources and further enhance our operations to be even more efficient by 2030.
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