The past year has witnessed a steady and promising increase in Indian visitors to Courchevel. A clear upward trajectory has been observed in footfalls from the Indian market, underlining the growing appeal of the French Alps among Indian travellers — not just in winter but also increasingly during the off-season. Alexia Laine, Director, Courchevel Tourism shares more.
Priyanka Saxena Ray
Indian tourist footfalls & growth
The past year has witnessed a steady and promising increase in Indian visitors to Courchevel. We’ve observed a clear upward trajectory in footfalls from the Indian market, underlining the growing appeal of the French Alps among Indian travellers — not just in winter but also increasingly during the off-season.
What’s especially encouraging is the diversification in traveller profiles. While ultra-premium guests continue to play a key role, we are also seeing more families, young couples, and groups of friends exploring Courchevel. This shift is a direct result of our sustained efforts in market education and targeted brand storytelling in India — underscoring Courchevel’s status as a year-round destination for luxury, adventure, and natural immersion.
Key promotional strategies
India has become a strategic focus for Courchevel Tourism, leading to the establishment of a year-round local presence through a dedicated representative agency. This ensures consistent, culturally aligned, and agile outreach to the Indian market. Courchevel’s key promotional initiatives include editorial collaborations with top lifestyle and travel platforms, immersive press trips and influencer tie-ups, and destination showcases across luxury circuits in cities like Mumbai, Delhi, and Bengaluru. Additionally, B2B training programs with leading travel planners and boutique agencies have strengthened trade engagement. This well-rounded PR, digital, and trade strategy has significantly enhanced Courchevel’s appeal among India’s premium outbound travellers.
Adapting to Indian demands for offbeat and sustainable travel
Courchevel is in perfect sync with the evolving mindset of Indian travellers, offering sustainability-led, experiential journeys that go far beyond a typical alpine holiday. It presents immersive experiences like snowshoeing on untouched trails, starlit dinners in snow groomers, and stays in mountain refuges. Travellers can embrace wellness through forest yoga, meditative trails, and Aquamotion, the largest wellness centre in the Alps. With Michelin-starred dining, cultural festivals, and nature-first summer adventures, Courchevel delivers luxury with a conscience — where comfort meets sustainability. The goal is to offer luxury with a conscience — where comfort meets consciousness and exclusivity goes hand in hand with environmental mindfulness.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
