Brand USA released the Get Facts. Get Going. Toolkit, equipping partners worldwide with ready-to-use resources that help travellers confidently plan visits to the United States. Designed for tour operators, travel advisors, airlines, destination marketers, business travel and international meeting planners, and media, the toolkit includes approved messaging, creative assets, and access to verified sources. Launched at IPW 2026 and IMEX Frankfurt, Get Facts. Get Going. is an always-on initiative that provides clear, up-to-date information on visa and entry policies, fees, and other key aspects of visiting the United States.
“The travel trade is one of our most important partners in inspiring international travel to the United States,” said Malcolm Smith, Senior Vice President, Global markets & Chief Trade and Product Development Officer, Brand USA. “Get Facts. Get Going. provides travellers with clear, reliable information, and this new toolkit extends that effort by putting those resources directly into the hands of the industry professionals travellers trust most. Together, we can help more visitors feel informed and confident to book the United States.”
Why it matters now
As travellers research and prepare for international trips, questions can arise about visa requirements, entry procedures, fees, and the arrival experience. Get Facts. Get Going. 1 brings verified information and official resources together in one place helping travellers and industry partners navigate those questions with confidence.
The travel trade plays a central role in shaping how international audiences understand and prepare for a trip to the United States. Across destination websites, social channels, newsletters, and traveller conversations, partners are often the first and most trusted source travellers turn to. The toolkit is designed to help them carry consistent, accurate information through each of those touchpoints.
What is in the toolkit
The Get Facts. Get Going. toolkit includes:
- Approved messaging and copy for use across channels and markets
- Get Facts. Get Going. logos
- A :30 video
- Social graphics and content
- Platform design and photography guidelines
All assets point travellers to VisitTheUSA.com/entry, the primary resource for verified travel guidance. The platform is built to evolve over time, adding answers, sources, and practical guidance as new questions and travel topics arise. Toolkit materials and the platform page are available in multiple languages to support partners across global markets.
How partners can use it
Brand USA encourages partners to integrate Get Facts. Get Going. across their owned channels, including websites and FAQ pages, social media, newsletters, trade communications, and media and spokesperson support. The guidance is straightforward: keep the focus on travel planning and preparedness, use the approved language wherever possible, correct misperceptions briefly and factually, and direct travellers to official government sources for current requirements.
The platform is intended as a resource for traveller clarity and planning confidence. It is not a tool for debating policy, interpreting individual traveller circumstances, or providing legal or immigration advice.
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