Singapore Tourism Board launches ‘Made in Singapore’ campaign
The Singapore Tourism Board (STB) has unveiled its latest global campaign, ‘Made in Singapore’ (MIS) aimed at inspiring travellers to choose Singapore as their next travel destination. The campaign puts a fresh spin on the Passion Made Possible 1 destination brand, spotlighting quintessentially Singaporean experiences, from iconic attractions to hidden gems, all of which are deeply rooted in the unique passions that characterize Singapore’s identity.
The Iconic Experiences Show announced for October 16 – 17, 2023
JyotiMayal, President, TAAI and Director, TIES in collaboration with ChanderMansharamani, MD, Alpcord have announced the launch of a new show – The Iconic Experiences Show (TIES). The event, spread over a period of 2 days, will take place from October 16 – 17, 2023 at the Hyatt Regency New Delhi. In a Virtual Conference held with the media, Mrs. Mayal shared a broad outline of the event. TIES 2023 will focus on Weddings, Wellness, Leisure, Conferences and Sustainability.
Visit Dubai & Real Madrid announce global partnership
Visit Dubai and Real Madrid Club de Fútbol, two leading brands with joint values have kicked-off a landmark collaboration. The multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans. The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions.
Kerala Tourism receives Award for marketing campaign
Kerala Tourism has been presented with the PATA Gold Award in the ‘Marketing Campaign (State & city – Global)’ category, marking a sterling endorsement of the state’s sustained efforts to devise innovative initiatives to attract visitors. Kerala Tourism Additional Director (General) Shri S Prem Krishnan received the honour. Kerala Tourism’s award-winning campaign ‘Make up for lost time, pack up for Kerala’ is targeted towards domestic tourists.
“In line with our strategy to enhance global connectivity and accessibility, we are excited to reintroduce flights from Delhi to Hong Kong, one of the world’s most significant financial centres and commercial ports. As the travel landscape evolves, we foresee a growing demand for varied international travel options. This reinstated route caters to such demand, offering travellers an increased accessibility to Hong Kong, and beyond. IndiGo is committed to delivering affordable, on-time, and hassle-free travel experiences across our extensive 6E network.”
– Vinay Malhotra, Head of Global Sales, IndiGo