MoTorganisesSwachata-hi-Sewa (SHS) initiative
The Ministry of Tourism, India, hosted Swachata-hi-Sewa (SHS) from 15th September to 1st October 2023 at its 20 field offices and 21 hotel management institutes. This initiative saw Travel for Life activities at 196 key tourist spots, including 108 high-footfall ASI monuments. Events like cleanliness drives, heritage walks, and the Travel for Life Pledge were held, involving tour operators, hoteliers, and guides in Shramdaan. On Mahatma Gandhi’s birth anniversary, special cleaning events took place. The ministry plans to extend these drives and improve amenities at tourist sites.
Goa Tourism aims to position Goa as a spiritual destination
In the 11th Empowered Committee Meeting, Tourism Minister Rohan A. Khaunte announced direct flights from Mopa Airport to Uttarakhand, Dehradun, Nagpur, and Guwahati to bolster tourism. An October conclave will engage industry stakeholders to develop spiritual circuits encompassing yoga and wellness. An MOU with Temple Connect aims to promote spiritual tourism, and the upcoming Shiv Jayanti festival in six cities will highlight Goa’s cultural heritage. Efforts to involve youth & boost sports tourism were discussed.
Air India offers special fares to U.S.
Air India introduces the #FlyAirIndiaSale, offering special fares on India-U.S. routes. Economy fares begin at `42,999 (one-way) and `52,999 (return). Premium Economy, available on select routes like Bengaluru-San Francisco and Mumbai-New York, starts at `79,999 (one-way) and `1,09,999 (return).
BOTT wins “Best Digital Travel Publication”for the 4th consecutive year at IATO Annual Convention