ITB India 2025 drives curated travel experiences for targeted market growth
Under the new theme “The Business of Experience: Curated Travel for Targeted Growth”, ITB India is set to return for its fourth edition from September 2 – 4, 2025 at the Jio World Convention Centre in Mumbai. The three-day B2B trade show and convention positions itself as a strategic platform for stakeholders aiming to foster targeted growth through curated, experience-driven travel offerings. The event will host over 400 exhibitors, including key global and regional players.
Wilson returns in heartwarming Tourism Fiji Campaign
Tourism Fiji has launched a nostalgic new campaign starring Wilson, the iconic volleyball from Cast Away, 25 years after his cinematic debut. Titled Wilson’s Happily Ever After, the short film follows Wilson’s joyful adventures across Fiji with a young girl, Lani. From rainforest bike rides to Kava ceremonies and beach volleyball, the film celebrates the spirit of Fijian happiness. Directed by James Anderson, it’s a charming tribute to both travel and movie magic.
Conrad Hotels & Resorts launches 1/3/5 Program
Conrad Hotels & Resorts has announced the launch of Conrad 1/3/5, a signature brand program designed to encourage fresh perspectives through immersive, thoughtfully curated experiences for the modern traveller. Inspired by the legacy of founder Barron Hilton, the program offers time-tailored itineraries – built around 1, 3, or 5 hours long duration – inviting guests to discover each destination.
Marriott teams up with Kareena Kapoor Khan for tech-integrated dining campaign
Marriott International has launched a first-of-its-kind dining campaign, ‘Toh, Aaj Jaana Kahan Hai?’, featuring Bollywood icon Kareena Kapoor Khan. Running from July to September, the tech-enabled initiative celebrates spontaneous dining experiences across Marriott’s restaurants in South Asia. Through a playful video series, Kareena brings to life everyday culinary moments—brunches, cravings, and more—blending storytelling to position Marriott for memorable dining experiences in India.
#First Opinion
“I was truly encouraged to witness such a phenomenal response at our first-ever full-day brainstorming session for Active Members. With over 140 participants from across India joining in hybrid mode, the level of engagement and idea exchange was exceptional. It was heartening to hear members openly share key challenges and actionable suggestions to boost inbound tourism. From inter-ministerial coordination to manpower shortages, every issue was addressed with seriousness. I strongly believe this session has paved the way for collaborative efforts that will shape a stronger, more inclusive future for India’s inbound tourism industry.”
Ravi Gosain,
President, IATO
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