Thailand recognises and welcomes eco conscious travellers and has adopted a sustainable approach to tourism, initiatives like the Bio-Circular-Green Economy (BCG) model, promoting eco-friendly accommodations. Pinki Arora, Marketing Representative North & East India, Bangladesh & Nepal, Tourism Authority of Thailand New Delhi shares more.
Priyanka Saxena Ray
Indian tourist footfalls & growth
In 2024, Thailand welcomed a record 2.1 million Indian tourists, making India the third-largest source market for international visitors to Thailand. This marked a nearly 30% increase from 2023 and surpassed pre-pandemic levels. Tourism Authority of Thailand (TAT) has set a target of welcoming 2.3 million Indian tourists in 2025. This goal is part of Thailand’s broader plan to attract 40 million international visitors in 2025.
Key promotional strategies
For the Indian market, our aim is to promote new destinations like Chiang Mai, Chiang Rai, Khao Yai, Koh Lanta, Koh Yao Yai and Yao Noi etc. that are full of rich culture and natural beauty. This year we introduced Amazing Thailand Grand Tourism and Sports Year 2025, offering truly exceptional experiences for travellers. TAT is committed to igniting Thailand’s tourism industry to its full potential through the 5 Grand Concept, driven by strong collaboration between the public and private sectors. This initiative will promote year-round tourism, enhance travel facilitation, and highlight hidden gem cities and Thailand’s soft power, as well as the 5 Must-Do in Thailand—a curated selection of must-visit destinations, must-have experiences, must-try food, must-see festivals, and must-buy local products.
Adapting to Indian demands for offbeat and sustainable travel
The Tourism Authority of Thailand encourages offbeat and experiential travel for the discerning traveller and has been promoting local tourism to experience the Thai way for life. Lesser-known destinations and hidden gems in Thailand are being showcased to the Indian travel trade and media so that they can further promote these itineraries to their clients.
TTM+2025 that took place in Chiang Mai earlier this month, had post tours for participating agents and media to lesser-known destinations where the travellers could experience local food, traditional living as well as discover ‘Thainess’ in the purest form.
Thailand recognises and welcomes eco conscious travellers and has adopted a sustainable approach to tourism, initiatives like the Bio-Circular-Green Economy (BCG) model, promoting eco-friendly accommodations. Recently, TAT in partnership with Krabi Province and key stakeholders, hosted the Amazing Krabi Green Guide Fest 2025. The eco-focused festival, themed “Green Vibes,” aims to position Krabi as a global model for sustainable tourism.
New visa measures / air connections
Currently as for Indian travellers, there is no visa required. One has to fill up TDAC form (Thailand Digital Arrival Card), which is a simple online form that all foreigners must complete before entering Thailand.
Earlier this year Indigo Airlines started direct flights from Mumbai & Bengaluru to Krabi. We are looking forward to direct flights to the beautiful island from North & East India as well.
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates
