Travel South USA appoints Sartha Global Marketing as its India Rep
Travel South USA (TSUSA), the official regional destination marketing organisation for the southern United States, announced the appointment of Sartha Global Marketing as its representative office in India. Sartha Global Marketing will implement an ongoing travel trade and public relations strategy in India, as part of TSUSA’s Global Partnership Program (GPP).
Visit California launches Accessibility Hub
Visit California has announced the launch of its new Accessibility Hub, a comprehensive online resource designed to empower travelers with disabilities to explore the Golden State with greater ease and confidence. The initiative supports both travelers and industry professionals with tools, tips and curated content aimed at making California more inclusive and navigable for all. The three-part road trip series offers an inspiring, unscripted look at the state’s diverse landscapes.
Royal Orchid Hotels expands in Himachal with new Regenta Place in Baddi
Royal Orchid Hotels has signed a 43-key Regenta Place in Baddi, Himachal Pradesh, continuing its strategic expansion across North India. Slated to open in September 2025, the property is developed with Mr. Sarvan Kumar of The Golden Castle and will be operated under ROHL’s asset-light model. Set amidst the Shivalik Hills, the hotel will offer upscale amenities, MICE facilities, and leisure options, catering to both business and family travellers.
RCI and Sterling Resorts expand partnership with three new affiliations
RCI has strengthened its partnership with Sterling Resorts, enhancing access for RCI members to Sterling’s portfolio of premium holiday properties. The extended collaboration now includes three newly affiliated resorts: Sterling Padam in Pench, Sterling Brookstone in Coorg, and Sterling Aravalli in Udaipur. These additions offer a mix of wildlife, nature, and regal charm. The move reflects both brands’ commitment to delivering memorable, high-quality holiday experiences.
#First Opinion
“We are excited and delighted to have this opportunity to promote Travel South USA in India. The Southern states offer the perfect gateway to several destinations with a wide range of diverse experiences, suitable for every type of Indian traveller. Through Sartha Global’s program, Travel South USA will showcase and inspire travel across Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, and Tennessee, along with The Rhythm of the South (ROTS), which includes iconic cities like Nashville, Atlanta, and New Orleans.”
Sunil Puri,
Joint Managing Director, Sartha Global Marketing
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