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AVIAREPS appoints Tom Fecke as Global Head of Cruise

AVIAREPS has announced the appointment of Tom Fecke as the new Global Head of Cruise. The strategic move marks a significant step in expanding the company’s cruise services globally.

June 5, 2025

Fecke, a seasoned leader with over 25 years in the travel and cruise industry, brings extensive experience in sales, marketing, and strategic development. His past roles include key positions at Travelport, Avis Rent a Car, Sabre, and RCL Cruises, as well as serving as Secretary General of the Cruise Lines International Association (CLIA) in Brussels. He is known for driving passenger growth and market expansion for global cruise operators.

As AVIAREPS’ Global Head of Cruise, Fecke will oversee the development and implementation of services tailored for cruise lines, including market research, trade development, PR, sales and marketing support, and customer engagement through call centres and agent training. His leadership comes at a time when the cruise industry is experiencing robust recovery and growth post-pandemic, with global cruise market value projected to more than double by 2030.

Thomas Drechsler, COO Tourism at AVIAREPS, said, “The cruise industry is evolving, and so are the expectations of our partners. Tom’s appointment reflects our commitment to becoming a true strategic partner for cruise brands worldwide.”

Fecke added, “I’m excited to join AVIAREPS during this crucial growth phase. With our global footprint and strong local teams, we’re well-positioned to help cruise lines achieve sustainable international growth.”

With 37 new cruise ships expected to be launched globally by 2028, AVIAREPS aims to leverage its global network and local expertise to deliver tangible value and results for cruise clients in established and emerging markets alike.

 

 

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