-By Pallavi Sharma
Organised with the support of the Andhra Pradesh Tourism Authority (APTA) and in association with the Association of Domestic Tour Operators of India (ADTOI), the mart highlighted the state’s diverse tourism potential. From spiritual and temple circuits to tribal experiences, Buddhist heritage, wedding destinations, MICE opportunities and homestays, the event offered participants a comprehensive look at Andhra Pradesh’s evolving tourism landscape.
Inaugurated on February 13, 2026, the mart was designed to align the state’s tourism offerings with emerging domestic travel trends. It featured structured B2B meetings, destination presentations, panel discussions and familiarisation opportunities, allowing delegates to gain deeper insights while building new partnerships. Chapter presentations and round-table discussions also focused on strategies to strengthen the state’s positioning and drive future growth.
Shri Ved Khanna, President, ADTOI, said:
“The Andhra Pradesh Travel Mart has been a landmark event for ADTOI, with participation of over 500 buyers, the highest in our history. This remarkable achievement was made possible through the strong collaboration and support of the Andhra Pradesh Tourism Authority. Our members had the opportunity to gain valuable insights into the state’s diverse tourism offerings, especially the seven anchor hubs being promoted. Andhra Pradesh has shown great commitment towards strengthening domestic tourism, and we are confident that this momentum will translate into increased tourist footfall and create significant opportunities for the travel trade in the coming years.”
Aashish Sehgal, Vice President & Co-Chairman, ADTOI:
“Andhra Pradesh, with its beautiful coastline and scenic beaches, has immense potential to emerge as a leading destination for weddings and experiential tourism. Through the ADTOI National Travel Mart, we are proud to present Andhra Pradesh as a strong tourism product to the national travel fraternity. With over 500 agents participating, this initiative has created a powerful platform for knowledge, connections, and business opportunities. Our goal at ADTOI is to empower our members to promote this destination across their respective markets. With the support of the Government and industry, Andhra Pradesh’s tourism future looks extremely promising.”
The mart concluded with a vibrant cultural evening and gala dinner, offering delegates a glimpse into the state’s rich heritage. The successful event is expected to further strengthen industry partnerships and support Andhra Pradesh’s continued tourism growth.
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