Air India Express has rolled out new uniforms for its cabin crew and frontline staff across its network, introducing a fresh new look for the teams who welcome, assist and engage with guests every day. Launched from 1 September, the uniforms are being introduced across cabin crew, airport services, aviation security, and flight operations teams, reflecting the airline’s evolving identity and its ongoing transformation of the guest experience.
The refreshed uniforms extend Air India Express’ Tales of India initiative beyond its aircraft and into everyday guest interactions. Through the initiative, the airline has introduced distinctive aircraft tail art inspired by India’s indigenous art forms, crafts and cultural heritage. Drawing from the same inspiration, the uniforms incorporate design elements influenced by Tamil Nadu’s Kanjeevaram, Himachal Pradesh’s Pattu, Gujarat’s Patola, Assam’s Gamosa and Madhya Pradesh’s Bagh. The design reflects the meaningful connections Air India Express creates across regions, cultures and communities, while contemporary silhouettes inspired by the traditional kurti, complemented by tailored jackets, scarves and pocket squares, bring together Indian sensibilities and modern design.
Sunil Suresh, Head, Marketing, E-Commerce & Loyalty, Air India group, said “Our frontline teams shape some of the most memorable moments in every guest’s journey, and these new uniforms are designed to reflect their energy, professionalism and warmth. More than a refreshed look, they represent how Air India Express has evolved over the past few years, creating a consistent experience across our aircraft, airports and onboard service, while staying rooted in the warmth and vibrance that define us. Inspired by the spirit of our Tales of India initiative, the uniforms thoughtfully bring together cultural authenticity, comfort and functionality for our teams.”
Anchored in Air India Express’ vibrant Xpress Blue palette and accented with its signature Xpress Orange, the uniforms create a visual connection with the airline’s brand and guest experience. The colour palette reflects the airline’s energetic personality while reinforcing a cohesive look and feel across touchpoints.
A unique aspect of the project is that the uniforms were designed in-house by Air India Express designer Pooja Krishnan, bringing an insider’s perspective shaped by a deep understanding of the needs and realities of frontline airline operations. Pooja led the design of the uniforms for female cabin crew, airport services, aviation security and flight operations personnel, while the men’s cabin crew uniform was developed in collaboration with Trent Limited.
Crafted using banana crepe fabric, the uniforms are designed to meet the practical demands of airline operations, offering comfort, breathability, durability and elegant drape. The result is a collection that enables frontline teams to perform their roles with confidence while reflecting Air India Express’ warm, thoughtful and culturally connected approach to hospitality.
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