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MoT launches ‘Bharat Parv 2021’, showcasing the spirit of ‘Ek Bharat Shreshtha Bharat’

Lok Sabha Speaker Shri. Om Birla inaugurated the ‘Bharat Parv 2021’, a virtual national festival showcasing the country’s diverse culture, cuisines and handicrafts. Minister of State (Independent charge) for Tourism and Culture Shri Prahlad Singh Patel was also present on this occasion. The Ministry of Tourism in collaboration with other central Ministries is organizing a virtual ‘Bharat Parv’ event this year from January 26 - 31, 2021, showcasing the spirit of ‘Ek Bharat Shreshtha Bharat’.

January 27, 2021

Shri Om Birla in his address to the august gathering greeted everyone on the occasion of 72nd Republic Day.  Praising India’s democracy, the Lok Sabha Speaker observed that due to the guiding spirit provided by the Constitution, in the journey of past seven decades democracy in our country has matured, strengthened and become even stronger,

Regarding the tourism sector, Shri Birla remarked that there is no state or district in our country that doesn’t have a distinct specialty of its own. Because of this uniqueness, India has become a center of attraction for international tourists too. We are working to connect the whole country through tourism and culture, the Speaker said.

Shri Birla further said that through the ‘Bharat Parv’ programme, the Ministry has taken the commendable task of bringing together India’s tourism, spiritual and other activities on a single platform.

Observing that the COVID-19 pandemic has posed the greatest challenge for the tourism sector, Shri Birla noted that despite the odds, the tourism sector has worked to turn this challenge into an opportunity. Emphasizing the potential of tourism sector in India, Shri Birla said that the tourism sector is the only area that provides the largest number of employment to people. He stressed that if we wish to change the socio-economic conditions in our country, then it is essential that efforts be made for the growth of tourism sector. Appreciating the role of states, Shri Birla further said that every state has strived towards developing its wellness, yoga and spirituality- related destinations in the tourism sector.

Addressing the gathering the Tourism Minister said that tourism is the most effective medium for exhibiting the cultural diversity and rich heritage of our country.  He said that the objective of ‘Dekho Apna Desh’ initiative of Ministry of Tourism  is to encourage citizens to travel widely within the country and enhancing tourist footfalls, leading to development of local economy and creation of jobs at the local level. This initiative is in line with the vision of the Prime Minister asking every citizen to visit at least 15 destinations by the year 2022 to promote domestic tourism.

Shri Prahlad Singh Patel further said that tourism was the most affected industry during the Covid 19 pandemic but positive attitude and effective planning of the government is helping this industry to rebound in a magnificent way. The Minister said that the diverse culture of India is our great strength and we can introduce it to the world through tourism.

Secretary Tourism, Sh. Yogendra Tripathi said that the Ministry of Tourism, Government of India is organizing the Bharat Parv every year since 2016 in the front ground of the ramparts of the Red Fort in Delhi on the occasion of Republic Day Celebrations from 26th to 31st January. The mega event envisages generating patriotic fervor and showcases the rich and varied cultural diversity of the country. The Bharat Parv celebrates the “Essence of India”. However, due to the Covid related circumstances it has been organized on a virtual platform this year, the Secretary explained.

Various Central Ministries and other organizations such as Ministry of Culture, Ministry of Ayush, Ministry of Consumer Affairs, Ministry of Railways, Ministry of Civil Aviation, Development Commissioner Handlooms, Development Commissioner Handicrafts, Lalit Kala Academy, Archaeological Survey of India, National Museum, National Gallery of Modern Arts, media units of I&B Ministry , Khadi and Village Industries Commission (KVIC) etc. display handicrafts, handlooms, music, dance, paintings , literary material and other features from all over India during the celebration.

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Priyanka Saxena Ray

Priyanka Saxena Ray

Priyanka Saxena Ray has over 15 years of experience in Travel Trade Writing and Reporting. An IIMC Graduate, she has launched more than 10 magazines of varied nature over the last decade. The publications have been both B2B and B2C in nature covering a wide spectrum of topics related to Travel, Tourism, Hospitality, F&B, CSR, Start-ups and more. Widely travelled, Priyanka has a deep understanding of the travel sector and specialises in generating original content, which is mostly interview based.

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