Liberty International Tourism Group forms Advisory Board

The board gives leaders from across the network a dedicated forum to exchange views on the group’s strategic direction. Its creation was agreed by Liberty’s partners at the network’s Annual Meeting earlier this year.

Every Liberty office is owned and run by local partners in its destination. The group’s direction has always been shaped in close dialogue with them, most visibly at the Annual Meeting. The Advisory Board builds on that tradition with an ongoing forum. Its role is consultative: it advises group leadership and does not replace it.

Founded in Prague in 1991, Liberty marks 35 years in 2026. The board will look at the changes reshaping travel through the eyes of the people who handle them every day in their own markets. These include artificial intelligence, new markets and destinations, and new products and experiences.

For Liberty’s trade partners, the board means:

Earlier insight. Regional trends are shared across the network sooner.
Greater consistency. Thinking is aligned across destinations.
Products designed for where demand is heading. Experiences are developed with leaders who know their markets in detail.

“Liberty has always been built by its partners. In our 35th anniversary year, the question in front of us is what the next 35 years of Liberty should look like. The people running our offices on the ground are best placed to help answer it. The Advisory Board gives that conversation a dedicated home.” — Mario Enzesberger, Founder & CEO, Liberty International Tourism Group

Members of the Liberty International Advisory Board