Dear Industry Colleagues,
Since the inception of BOTT – Business of Travel Trade, the March issue has always been dedicated to celebrating women in tourism. Over the years, this special edition has grown into one of our most anticipated and widely appreciated issues, reflecting the remarkable journeys, leadership and contributions of women across the many verticals of the travel and hospitality industry.
Through these pages, we have consistently attempted to highlight voices that inspire change—women who lead organisations, build destinations, drive policy, shape experiences and quietly strengthen the ecosystem behind the scenes. Each year, the response from the industry reaffirms how important it is to recognise and amplify these stories.
This year, however, we decided to go a step further.
BOTT has proudly launched the #SheforShe initiative—a purpose-driven platform that extends beyond the magazine into a physical event and a broader CSR initiative. Conceived as a space for dialogue, mentorship and collective growth, #SheforShe aims to celebrate the spirit of women supporting women while encouraging greater inclusivity across the tourism ecosystem.
In this special issue, we have reached out to close to 60 inspiring women leaders from across the industry—representing tourism boards, airlines, hospitality groups, travel companies, associations and entrepreneurial ventures—to understand what SheforShe means to them. Their reflections, perspectives and personal experiences come together to form a powerful mosaic of resilience, ambition and collaboration.
Alongside this, the issue also captures the vibrant energy of the industry through pictorial highlights from OTM in Mumbai and SATTE in New Delhi, where the travel trade gathered in large numbers to reconnect, collaborate and shape new opportunities.
As always, we hope this issue informs, inspires and celebrates the spirit of our industry.
Happy Reading!
Priyanka Saxena Ray
Editor, BOTT India
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