SITE India, recently on a roundtable talked about launching of the “India Incentive Day” which is likely (tentative as of yet) to be held on July 24, 2020. Considering that Incentive travel constitutes 70% of MICE and hence becomes a very important segment, yet the ‘I’ in MICE is not being given its due importance.
The event will pave way for ideation and discussion about thinking out of the box and the format will be very different from the ones that have happened in the past. The show is aimed at augmenting the Incentive Travel covering the major areas such as – Risk Management, Current technologies and digital activities, lifestyle and modern living and Destination Marketing. In the evening, a black-tie charity sit down dinner is also being planned.
Commenting on this one of a kind event, Mr. Sanjeev Joshi, President, SITE said, “We are extremely delighted to hold this show as MICE is the fastest growing sector of Business Events Industry. We are definitely not looking at the number of participations, rather it is the quality that matters to us. It’s high time that we include MICE as a compulsory subject in Travel and Tourism institutes as majority of those students are not aware of what MICE is.”
“Amidst this Coronavirus outbreak, we need to communicate with our partners, clients and patrons as I feel that communication is the key. We need to grab the opportunity and take it as an advantage. If India gets business, everyone will get business and the major thrust is we need to encourage learning as I have a very firm belief that ‘the day you stop learning, you start dying,” shares Mr. Rajeev Kohli, JMD, Creative Travel, and SITE Board Member.
