Vivek Anand, former Country Head of Mauritius Tourism in India has joined the leadership team at Europa Media & Entertainment, the holding company of India’s largest film tourism event – IIFTC as President – Strategy & NBD.
A market leader in the domain of film tourism, Europa Media & Entertainment is known for its award-winning flagship IP – International Indian Film Tourism Conclave (IIFTC), which is India’s largest and most successful film locations show, since 2013. The company is also the publisher of CinePort magazine – India’s only film locations guide
Winner of the Cannes Lions awards for advertising; Vivek has built a career around connecting creativity with strategy. With his ‘People First’ approach, he has led global campaigns, built brands and fostered international collaborations whilst working with global companies such as the Publicis Groupe. In his stint with MTPA, Vivek played a pivotal role in establishing Mauritius among the most sought-after international destinations for Indian travelers.
Speaking about his new role, Vivek said, “I am excited to join Europa Media and Entertainment, a great company with a solid vision and a passionate team. They have redefined film tourism in India with their pioneering film locations show – IIFTC and I look forward to building on its legacy and driving its global growth.”
Sharing the announcement, Harshad Bhagwat, Director of Europa Media & Entertainment, added, “We are thrilled to have Vivek as a part of our core leadership team. His depth of experience and leadership capabilities, will be instrumental in strengthening IIFTC’s footprint and help us bring alive our vision for Europa Media and Entertainment into becoming a global player”.
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