Kashmir is one of the premier travel destinations in the country, and regardless of situations or phases of political instability, Kashmir has always managed to bounce back in a big way. Sameer Ahmad Baktoo, Chairman, Travel Agents Association of India (TAAI), J&K Chapter shares his insights on Responsible Tourism and the way ahead.
Kashmir is often described as paradise on earth, but beyond its breath-taking beauty lies a harsh reality—our tourism industry is entirely dependent on the health of our natural environment. Kashmir is both an eco-fragile and eco-sensitive zone. If nature is compromised, the tourism industry—our lifeline—will collapse. This makes responsible tourism not just a choice, but an urgent necessity.
Balancing growth with Sustainability
Over the past few years, there has been a noticeable surge in the construction of hotels at already developed tourist destinations. While this reflects the growth of tourism, it also raises serious concerns about carrying capacity, overcrowding, and long-term sustainability. A more responsible alternative is to encourage eco-friendly luxury resorts rather than concrete hotels. At the same time, it is vital to carefully plan new destinations with designated carrying capacities
Green mobility and alternative experiences
Introducing electric buses in Gulmarg, Pahalgam, and Sonmarg would significantly reduce fossil fuel emissions in these pristine resorts. Similarly, expanding gondola projects to destinations like Doodhpathri and Sonmarg would not only ease pressure on Gulmarg but also open fresh avenues of adventure tourism.
A shared Responsibility
Responsible tourism is not limited to infrastructure or government planning—it must also be embraced by stakeholders and tourists alike. Every stakeholder, from tour operators to hoteliers, must act as custodians of nature. Tourists, too, need to evolve into conscious travellers, mindful of their environmental footprint.
The road ahead
The path forward lies in responsibility, balance, and awareness. By combining policy measures, stakeholder responsibility, and conscious traveller behaviour, Kashmir can position itself as a model for sustainable tourism. Our natural assets are our greatest wealth, and if we protect them wisely, we ensure that Kashmir remains not only a paradise for today’s travellers’ but also for generations to come.
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