Tourism Seychelles successfully concluded its annual three-city roadshow across Delhi, Pune, and Mumbai, reinforcing its strategic commitment to the Indian market, one of its fastest-growing inbound sources in the region. This initiative closely follows the recent launch of IndiGo’s direct Mumbai–Mahé service on 22 March 2025, a key contributor to India’s rise into Seychelles’ top 10 inbound markets as of July 2025. In an interview with BOTT, Bernadette Willemin, Director General for Destination Marketing at Tourism Seychelles, spotlights the growing significance of the India market, new milestones and more.
Shreya Shimpi
The high-impact roadshow brought together 14 key partners and was designed to position Seychelles as a versatile destination catering to every type of traveller and budget. Participants included national carriers Air Seychelles and IndiGo Airlines, alongside leading hotels such as Avani+ Barbarons Seychelles, etc. Also in attendance were the Seychelles Hospitality & Tourism Association (SHTA) and destination management companies (DMCs). These partners engaged in productive one-on-one meetings with over 310 top-tier travel professionals across the three cities.
Bernadette Willemin said, “We have always seen an immense potential in India as a source market for Seychelles. Pre-Covid, it was our best year as we received 15,000 Indian visitors, thanks to the strong connectivity by our National Carrier, Air Seychelles. Post-Covid, we wanted to get business back on track, but the aviation industry was facing significant challenges. However, we have never managed, until now, to recover to pre-Covid figures. An important milestone this year has been the launch of a non-stop direct Indigo flight between India and Seychelles, in addition to other carriers. Indigo has been a game-changer as we have seen an immediate rise in the arrival figures. Last year, around 27 July, 2024, we welcomed around 4000 Indian visitors. Compared to the same period this year, we received 7000 Indian visitors, an impressive 81 per cent growth. This giant leap has been enhanced partly due to the good connectivity”.
She added,” Seychelles is truly ‘another world’ because of the exclusivity and the privilege of the product, which hasn’t yet been overly commercialised. You can choose to do absolutely nothing or indulge in a variety of sea-based, inland, cultural immersions and community-based activities. You can have heartfelt interactions with the local people. It is a destination tailored for all tastes, budgets, and market segments.”
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