In recent years, the travel industry has been undergoing a quiet yet powerful transformation. Luxury is no longer just about opulence, exclusivity, and indulgence—it’s more about responsibility, authenticity, and a deeper connection to the planet. At Travgreen, this shift isn’t just a passing trend; it’s the future of travel. Ankush Nischal, Founder and CEO TravGreen- Sustainable Luxury Travel shares his insights on the shift in luxury travel trends, environmental and social impact of tourism and more in an exclusive chat with BOTT.
What is Sustainable Luxury Travel?
Sustainable luxury travel blends the comfort and elegance of high-end experiences with eco-conscious practices that respect local environments and cultures. It’s about enjoying the world’s most beautiful destinations without leaving a destructive footprint—whether that means staying at carbon-neutral resorts, supporting conservation projects, or choosing locally sourced cuisine over imported delicacies.
Why the Change?
Travelers today are more aware than ever of the environmental and social impact of tourism. Reports from the World Travel & Tourism Council indicate that travellers are seeking experiences that are both enriching and responsible. For many, the ultimate luxury knows their presence benefits the communities they visit, rather than exploiting them.
At Travgreen, we see this in our clients every day: guests inquire not just about where they can travel, but also about where they are staying and how their journey can contribute positively to the destination.
The New Face of Luxury
Luxury travel now goes hand-in-hand with:
- Eco-friendly Stays – Resorts powered by renewable energy, designed with natural materials, and committed to reducing waste.
- Cultural Immersion – Private guided tours led by local experts, ensuring authentic encounters and fair wages.
- Conservation Support – Wildlife safaris where proceeds directly fund anti-poaching efforts and habitat preservation.
- Gastronomic Responsibility – Menus crafted from seasonal, locally grown produce to support farmers and reduce carbon footprints.
Why Travgreen Champions This Shift?
Our mission is simple: to redefine luxury by aligning it with care for the planet. When you travel with Travgreen, you’re not just booking a holiday—you’re joining a movement that values pristine landscapes, thriving cultures, and responsible exploration. We carefully curate journeys that balance comfort with conscience.
Looking Ahead
The rise of sustainable luxury travel reflects a deeper human desire: to connect meaningfully with the world and leave it better than we found it. As more travellers embrace this philosophy, we foresee a future where “luxury” is measured not only in thread count and exclusivity but also in the positive legacy left behind.
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