Since its post-pandemic re-entry in the Indian market, Taiwan has emerged as one of the fastest-growing tourism destinations out of India. Following a strong 2024, Taiwan has now reported a robust 30.73 percent growth for the January-May 2025 period. The island nation has recorded 19,202 pax in Indian arrivals to Taiwan during the five-month period. Some 14,688 Indians visited Taiwan during the January-May period in 2024.
Taiwan Tourism Administration (TTA), the national tourism agency of Taiwan, made its post-pandemic return to the burgeoning Indian market in January 2024 with a strategic 360⁰ market development plan. Thanks to a slew of market-focussed and targeted initiatives and campaigns, 2024 had also resulted in a strong 20.81 percent growth. Some 38,158 Indians visited Taiwan last year.
According to Paul Shih, Director, TTA Singapore Office, “We are very bullish about India’s outbound tourism potential for us. Over the last one and a half years, we have worked extensively and hard to build strong tourism ties with India’s ever-growing outbound tourism market, particularly focusing on strengthening partnerships with the Indian trade. And with 20.81% growth from India last year, vis-à-vis India’s overall outbound growth recorded at 8.44%, I am glad to share that TTA’s efforts have resulted in nearly 2.5 times larger growth for Taiwan from India.”
As part of its widening marketing efforts in India and also aligned to its global promotion campaign “Taiwan – Waves of Wonder”, TTA is continuously expanding its product offerings and market outreach. Following a year and a half of highly successful destination marketing campaigns, Taiwan has recently launched Taiwan’s rich Golfing experiences while also expanding its marketing outreach to the East India region with a road show in Kolkata.
Through the promotion of Golf Tourism, TTA aims to establish new partnership with India’s Golfing trade, OTAs and such stakeholders in order to create tailor-made Golf packages combining Golf, luxury resorts, hot springs and wellness, immersive culinary and shopping experiences, that will cater specifically to the demands of discerning HNI Golfers and corporates looking for exotic Golfing experiences overseas.
Shih also underscored the fact that India is the number one South Asian market, both, in terms of visitor arrival numbers as well as tourism spend. He reinforced that Taiwan will continue to invest in trade activation and combine them strategically with the consumer activations, making it easier for the Indian partners to promote and sell Taiwan.
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