By BOTT Data Team
Key Highlights
- 82% Millennial Travellers are planning to take a family holiday this year.
- 56% Indian Millennial Travellers are going for an international holiday while 44% of them are looking forward to taking a domestic holiday.
- Thailand (62%), Singapore (55%), UAE (52%), Maldives (43%), Vietnam (36%), Saudi Arabia (34%), Qatar (30%), Philippines (29%), Turkey (28%), Seychelles (25%), Indonesia (25%) and Bhutan (22%) are the top short-haul destinations preferred by Millennials in the coming holiday season.
- USA (47%), France (46%), Britain (45%), Germany (44%), Switzerland (43%), Finland (42%), Canada (39%), Australia (38%), Mauritius (35%), Fiji (32%), Korea (31%) are the top long-haul destinations preferred by millennials this holiday season.
- Rajasthan (48%), Goa (47%), Gujarat (42%), J&K (40%), Kerala (36%), Uttarakhand (36%), Delhi (36%), Madhya Pradesh (35%), Karnataka (35%), Punjab (35%), Maharashtra (34%), Manipur (33%), Himachal Pradesh (32%), Assam (31%), Uttar Pradesh (29%) and Chhattisgarh (28%) are the top Indian states preferred by millennials for domestic holidays.
New Delhi, September 26, 2022: Travel is back and how as 82% Indian millennial travellers, which forms the largest chunk of the travelling population, are planning to take a family holiday this year. With Covid-19 reaching the endemic stage, millennial travellers are quite enthusiastic about their vacation plans as 56% of them are planning to go for an international holiday while 44% of them are looking forward to taking a domestic holiday according to the report by BOTT Travel Sentiment Tracker.
“The fact that more than 82% of the millennials in India are keen to undertake a holiday in the coming holiday season is extremely encouraging news for the travel and tourism industry. The findings are motivating and will certainly generate more confidence in an industry which got severely impacted by the pandemic. However, inbound and outbound are two verticals of travel that go hand in hand and growth of one pushes the growth of the other sector too. I hope the industry, governments, airlines and every stakeholder will work towards making the experiences of the travellers as smooth as possible,” said Ankush Nijhawan, Co-Founder, TBO Group.
The BOTT Travel Sentiment Tracker was done online with over 8500+ millennial travellers across the country over a period of 45 days (Aug 1st to Sept 15th, 2022) has revealed that 62% millennials would prefer Thailand, followed by Singapore (55%), UAE (52%), Maldives (43%), Vietnam (36%), Saudi Arabia (34%) and Qatar (30%) in the short-haul category of international destinations.
The top-ranked international destinations for the long-haul category includes USA (47%), France (46%), Britain (45%), Germany (44%), Switzerland (43%), Finland (42%), Canada (39%), Australia (38%), Mauritius (35%), Fiji (32%), and Korea (31%) which are preferred by millennials in this holiday season.
In the domestic segment, Rajasthan (48%), Goa (47%), Gujarat (42%), J&K (40%), Kerala (36%), Uttarakhand (36%), Delhi (36%), Madhya Pradesh (35%), Karnataka (35%), Punjab (35%), Maharashtra (34%), Manipur (33%), Himachal Pradesh (32%), Assam (31%), Uttar Pradesh (29%) and Chhattisgarh (28%) are the top Indian states preferred by millennials for domestic holidays.
“The findings reflect the pent up travel demand among the Indian millennial travellers. It is heartening to see that travellers are back and are open to new destinations, and determined to make the most of the opportunities that have opened up. Many of our members are planning trips for this year and 2023 because they know demand will be high for popular destinations eventually. This is a pivotal time for the industry. People are finally booking trips. They have higher expectations, including for seamless travel experiences throughout their journey. They are ready to spend more money and time on travel than they would have in the past. And the resurgent demand we see is just the beginning. It is imperative that airlines should plan and increase their capacity to meet the surging demand as this should not act as a deterrent for the travellers,” said Jyoti Mayal, President, Travel Agents Association of India (TAAI) and Vice Chairperson, FAITH.
According to the survey, 42% of millennials are open to spending anywhere between INR 2 lakhs to 5 lakhs for their holidays while 33% millennials would spend between INR 5 to 10 lakhs. Around 31% millennials would like to book luxury properties while 27% would go for Budget properties followed by 26% for Boutique properties.
The survey also touched upon new travel trends like rise of responsible and conscious travellers, greater flexibility around when travel happens, options for personalized experiences and longer stays that blend travel and living.
Full Report
- 82% Millennial Travellers are planning to take a family holiday this year.
- 56% Indian Millennial Travellers are going for an international holiday while 44% of them are looking forward to taking a domestic holiday.
- Thailand (62%), Singapore (55%), UAE (52%), Maldives (43%), Vietnam (36%), Saudi Arabia (34%), Qatar (30%), Philippines (29%), Turkey (28%), Seychelles (25%), Indonesia (25%) and Bhutan (22%) are the top short-haul destinations preferred by Millennials in the coming holiday season.
- USA (47%), France (46%), Britain (45%), Germany (44%), Switzerland (43%), Finland (42%), Canada (39%), Australia (38%), Mauritius (35%), Fiji (32%), Korea (31%) are the top long-haul destinations preferred by millennials this holiday season.
- Rajasthan (48%), Goa (47%), Gujarat (42%), J&K (40%), Kerala (36%), Uttarakhand (36%), Delhi (36%), Madhya Pradesh (35%), Karnataka (35%), Punjab (35%), Maharashtra (34%), Manipur (33%), Himachal Pradesh (32%), Assam (31%), Uttar Pradesh (29%) and Chhattisgarh (28%) are the top Indian states preferred by millennials for domestic holidays.
- 36% Millennial Travellers choose for Popular Tourist and Shopping Destinations followed by Beach Destinations (31%), Plush Hotels & Resorts (29%), Hills & Adventure Destinations (25%), Historical Destinations (22%), Religious Destinations (18%) and Wildlife Parks & Sanctuaries (18%).
- About 35% of millennials would like to take a 5-7 nights long vacation followed by 31% of millennials who would opt for 7-9 nights packages, 23% for 3-5 nights packages and 11% for more than 10+ nights.
- 42% of millennials are open to spending anywhere between INR 2 lakhs to 5 lakhs for their holidays followed by 33% who would spend between INR 5 to 10 lakhs, 15% for less than INR 2 lakhs and 10% of millennials would spend more than INR 11 lakhs.
- Around 31% millennials would like to book Luxury properties while 27% would go for Budget properties followed by 26% for Boutique properties.
- 70% millennials are keen to book Airlines that will offer good deals followed by Airlines with better connectivity to the destinations.
Why BOTT Travel Sentiment Tracker?
The Covid-19 had cast a gloomy spell on the world that has stretched beyond geographical boundaries. The first half of 2020 would be remembered as one unique period where the spring colours were not enjoyed, the school exams and results per decided on partial performance, blanket ban on travel visas, the airplanes remained grounded and birds had the sky to themselves and an era where mankind came to a standstill – locked and confined in home with only talks of future to keep them motivated.
One of the worst hit industries across the world had been travel and tourism. It’s also one of the largest industries in the world, with $5.7 trillion in revenue. It is responsible for an estimated 319 million jobs, or roughly one in 10 people working on the planet. Similarly, the Indian travel industry had already taken a huge hit due to travel restrictions and canceled trips for both business and pleasure with India like other countries being severely affected by the pandemic.
Amidst this ambiguity and uncertainty, BOTT decided to take an innovative approach to gauze the sentiments of people with respect to travel and tourism initiating the first-ever, pan-India, Travel Sentiment Tracker in the country. The core objective behind BOTT Travel Sentiment Tracker is to showcase a genuine picture of what is the ground reality in Indian Travel & Tourism sector quarter after quarter. In its 15th edition BOTT Travel Sentiment Tracker has been extensively covered by national and international media. Government bodies, national tourism organisations and travel and tourism companies have from time to time commissioned Travel Sentiment Tracker for their internal feedback and planning.
Process
For this BOTT Travel Sentiment Tracker, we had approached about 12000+ verified BOTT readers and subscribers who can be referred as Indian Millennials with keen interest in travel & tourism but are not associated with travel and tourism companies. This was done purposely to avoid any bias in the final results as a decent chunk of our readers are from travel and trade sectors. There were other markers as well like the profile, income levels, location, occupation segment, and age groups. We conducted the survey for over a period of 6-weeks, starting August 1st 2 to September 15th, 2022. After cleaning the data using standard data analytics tools, we mined responses from over 8500+ verified respondents.
About BOTT COUNCIL
The BOTT Travel Sentiment Tracker is an initiative of BOTT Council which is an Expert Group of travel and tourism professionals. The aim of BOTT Council is to address issues and challenges facing our travel and tourism industry and provide strategic solutions and ways to encourage Indian travel and tourism.
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