The last year, Indian tourist arrivals to Western Australia showed promising growth, reflecting a rising curiosity among Indian travellers for the destination’s unique and immersive experiences. Arjun Mukundd, Director Tourism – T&A Consulting (Representative, Tourism Western Australia) shares more.
Priyanka Saxena Ray
Indian tourist footfalls & growth
The last year, Indian tourist arrivals to Western Australia showed promising growth, reflecting a rising curiosity among Indian travellers for the destination’s unique and immersive experiences.
As T&A Consulting, we are confident that our deep understanding of the Indian market and strong relationships across diverse regions will play a vital role in accelerating this growth.
Our comprehensive approach allows us to position Western Australia with tailored, culturally relevant product offerings. Through our network of regional influencers and our strategic B2B collaborations and training programs, we aim to build authentic demand.
Our multi-sector expertise combined with deep market insights allows us to develop innovative campaigns that effectively connect with Indian travellers, emphasising Western Australia as the premier destination for luxury, adventure and close to nature experiences.
Key promotional strategies
Western Australia is a new destination focus. We’re aligning with key travel agencies to ensure the product is market-ready for Indian travellers. Primary goal is strong penetration in high-potential Indian regions.
Tactical efforts centre on regional influencer/KOL engagement to build local relevance.
Media visits during Global events hosting like WTTC continue to be vital for visibility.
The cricket angle—especially events like the West Test—has proven effective in drawing Indian tourists and boosting awareness.
As T&A Consulting is engaged across diverse sectors, we understand the importance of a holistic, all-round approach when representing a destination or tourism board. It’s essential to align strategy, partnerships, and market-specific insights to drive impactful results.
Adapting to meet immersive and sustainable experiences
We’re positioning our offerings with the evolving interests of Indian travellers seeking offbeat, immersive and luxury experiences.
In Western Australia, we’re spotlighting unique attractions like stargazing at the Pinnacles, the Pink Lake, Busselton Jetty’s underwater observatory, and whale watching along the Coral Coast and Margaret River. These offer a distinct, nature-rich appeal.
We’re also expanding into the luxury segment with premium stays, private tours, and gourmet experiences, especially in regions like Margaret River. Partnering with Indian travel agencies, we’re packaging these offerings in a way that resonates with today’s experience-focused Indian traveller.
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