Rent a Finn goes Virtual is a new social media initiative which lets people in on the Finns’
natural way of life and daily routines for feeling happier while staying at home and
dreaming about our next trip. The campaign picks up from Visit Finland’s global Rent a Finn
campaign in 2019. In addition to the live stream series that will showcase how to Eat with a
Finn, Relax with a Finn or Be Active with a Finn, you can apply for an exclusive one-to-one
session with the Virtual Happiness Guides.
Finland was chosen by the United Nations as the world’s happiest nation for the third year running
in March. Visit Finland, the Finnish travel promotion organization, is launching the Rent a Finn
goes Virtual campaign to showcase the Finnish way of life.
“We want to encourage people to take care of themselves and their loved ones while dreaming
about their next trip. The Rent a Finn campaign of 2019 was a great success, and during these
uncertain times, we want to give people the opportunity to learn about the secrets of Finnish
happiness regardless of place or time. This initiative also offers the chance to connect one-toone with a Finn from the comfort of your sofa,” says Paavo Virkkunen, Executive Director, Visit
Finland at Business Finland.
People can rent a virtual Happiness Guide and visit Finland via live streams on VF Facebook, YouTube and Instagram and learn more about the Finnish way of life and happiness skills from Happiness Guides.
The series focuses on five different themes: Eat like a Finn, Relax with a Finn, Be active with a Finn, Spend time with a Finn and Be happy with a Finn.
